Colleges of Technology Competitive Analysis Project Starbucks Vs Coffee Bean & Tea Leaf Prepared for: Debra Henderson Prepared by: 200321738 200221977 H00010608 Date: 22 March 2006 Table of contents 1 Introduction 1 2 Client Company “Starbucks” 1 2.1 Target Market 1 3 Competitor Company “The Coffee Bean and Tea Leaf” 1 4 Major Finding of Competitive Analysis 2
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of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer‚ roaster‚ and brand of specialty coffee in North America. It already had over 1‚500 stores in North America and
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This Euromonitor market report provides market trend and market growth analysis of the Coffee industry in Philippines. With this market report‚ you’ll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections. The Coffee in Philippines market research report includes: Analysis of key supply-side and demand trends Detailed segmentation of international and local products Historic volumes
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Currently‚ the price of coffee in the market is very high‚ but farmers receive less money than what they do. Furthermore‚ when world coffee prices rise‚ the price that customers pay in the shops usually goes up too. Yet‚ when world coffee prices fall‚ the price in the shops doesn’t come down. According to www.newint.org‚ coffee is a multi-million dollar industry‚ but the profits don’t go to the farmers who actually work so hard to grow the coffee beans‚ and carry all the risks of failing crops or
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in Switzerland by Henri Nestle n Year of Entering the Indian Market: 1961 First Plant set up at Moga‚ Punjab Brief Overview: In 1930 the Brazilian governmentapproached Nestle to create a new instant coffee that would give the consumer another option and at the same time increase the dwindling coffee exports of Brazil. It took eight years but in 1938 Nestle introduced Nescafe. • 3. Product Range (in India) • 4. STP Analysis Targeting A target market is a set of buyers sharing common needs
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Conclusion 14 References 15 Introduction Starbucks‚ the biggest coffee retailer in the world‚ grows from a small‚ regional business into the undisputable leader in the specialty coffee industry. It arrives in the UK in 1998 with the acquisition of Seattle Coffee Company in the UK as its starting point. As soon as it expanded‚ many native coffee stores were driven out of business and other big rivals were forced to quicken their growth to beat this new
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THE BALANCE SCORECARD: TESCO STORES INTRODUCTION The Balanced Scorecard (BSC) is a performance measurement tool that originated in the business worlds. Performance measurement is a way to track performance over time to assess if goals are being met. Organizations measure their performance to monitor how they’re doing in achieving their overall mission and goals. The BSC was originally developed as a performance measurement system in 1992 by Dr. Robert Kaplan and Dr. David Norton at the Harvard
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Recommendations to Vietnam Vietnam should establish a cooperation mechanism between coffee growers and producers‚ especially individual farmers. In Vietnam‚ VICOFA is currently an association of coffee exporters‚ so coffee producers are not represented by VICOFA. This leads to the vulnerability of farmers to external changes in the world market. The operation of the National Federation of Coffee Growers in Colombia‚ with different representative layers from the grassroots up to the national level
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Case study Title: Starbucks Executive summary: Starbucks has successfully established itself as the premium coffee leader in China with great brand recognition and high customer satisfaction. Its inspirational‚ progressive‚ professional and intellectual image has been widely accepted by a variety of the Chinese l customers including. External environment impacts the enterprise ’s business to a large extent. While a company cannot change the external environment‚ internal business strategy can
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Hawaiian Isles Kona Coffee Company Summary Kona coffee company is one of the largest coffee manufacturers in the state of Hawaii. Their products are made in Hawaii and they have over forty different flavors. Because the coffee beans are grown in Hawaii this is the only place it can be found. High-quality as well as luxurious products. Strong Point Corporate culture Products Political and Legal Environment - Great assessment in communicating the need to be aware of not
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