CONSUMER BEHAVIOUR OF MOTORCYCLE BUYERS (A COMPARATIVE STUDY OF HERO HONDA AND BAJAJ AUTO LIMITED) Thesis for the award of Doctor of Philosophy in The Department of Business Administration Under the Supervision of Submitted by Prof(Dr.) GP Sharma Ghanshyam Saini Department of Business Administration MBA‚ M.Phil‚ UGC
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References: Hanna‚ Nessim & Wozniak‚ Richard (2005). Consumer behaviour: An applied approach (2nd ed.); Upper Saddle River: Prentice Hall Inc. Hoyer‚ W.D.‚ & MacInnis‚ D. J. (2006). Consumer behaviour (4th ed.); Boston: Houghton Mifflin Company. Schiffman‚ L. C. & Kanuk‚ L. L. (2004). Consumer behaviour (8th ed.)‚ New Jersey: Prentice Hall. Solomon‚ M. R. (2002). Consumer behaviour: Buying‚ having‚ and being (5th ed.). New Jersey: Prentice Hall. 10
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TVS Group Batch-B Group 9 This report contains a brief description of TVS Group and its subsidiaries. About mission‚ vision statements of the company. This report also includes BCG matrix of various TVS industries‚ Porter’s five force analysis on TVS motors‚ Ansoff matrix and SWOT analysis of various TVS motors brands. AMRITA GOPIKRISHNAN ANOOP KUMAR S BALRAM RAIKAR KARTHIK G VIGNESHKUMAR B [TVS GROUP] November 2‚ 2012 INTRODUCTION The TVS Group was established in 1911 by T
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Ruskin University/ School of Accounting and Management. Organizational Behaviour. Date of Submission: 17th January 2015 Abstract. This report will analyze leadership style‚ the high employee retention rate and how these affect motivation at Cutting Edge Ltd. A leadership style refers to a leader’s characteristic behaviors when directing‚ motivating‚ guiding‚ and managing groups of people. According to psychologist Kurt Lewin who has highlighted the three major leadership
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development of an organisation. SCHOLARLY DEFINITIONS According to Greenberg and Baron (2000) this definition could be divided into three main parts. The first part looks at arousal that deals with the drive‚ or energy behind individual (s) action. People turn to be guided by their interest in making a good impression on others‚ doing interesting work and being successful in what they do. The second part referring to the choice people make and the direction their behaviour takes. The last
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definition is that leadership is the art of motivating a group of people to act towards achieving a common goal. This definition‚ I think‚ captures the leadership essentials of inspiration and preparation. Effective leadership is based upon ideas‚ but won’t happen unless those ideas can be communicated to others in a way that engages them. Put even more simply‚ the leader is the inspiration and director of the action. He is the person in the group that possesses the combination of personality and leadership
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Exploring fast food consumption behaviours and social influence Submitted in full requirement for the degree of Doctor of Philosophy Emily Brindal B. Psych (Honours) Faculty of Health Sciences‚ the University of Adelaide‚ South Australia School of Psychology; School of Medicine NOBLE Research Group; CSIRO Human Nutrition‚ Adelaide‚ South Australia April 2010 – Contents – – List of
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Behaviour Policy All children and adults are treated with equal concern and are made to feel welcome in my home. I aim to offer a quality childcare service for parents and children. I recognise the need to set out reasonable and appropriate limits to help manage the behaviour of children in my care. By providing a happy‚ safe environment‚ the children in my care will be encouraged to develop social skills to help them be accepted and welcome in society as they grow up. I do not‚ and will not‚ administer
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Consumer Behaviour Topic 10 Group Influence on the Purchasing Decision Consumers belong to or admire many different groups and are often influenced in their purchase decisions by a desire to be accepted by others. One form of group that has a definite impact on consumer behaviour is the reference group. A reference group is “an actual or imaginary individual or group conceived of having significant relevance upon an individual’s evaluations‚ aspirations‚ or behaviour.” Reference groups have a
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Unit 1 Schools as Organisations Task 1-5.1/1-5.2 Explain why schools have policies and procedures‚ and then write a brief summary of the policies and procedures in school relating to the following: All schools need policies and procedures so that governors‚staff‚children and parents involved in the school are able to work to the same set of rules and guidelines. Every policy and procedure should and will outline its aims‚purpose and responsibilities the staff will have. A) Staff Staff
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