Prepared for: Anglia Ruskin University/ School of Accounting and Management. Organizational Behaviour.
Date of Submission: 17th January 2015
Abstract.
This report will analyze leadership style, the high employee retention rate and how these affect motivation at Cutting Edge Ltd. A leadership style refers to a leader's characteristic behaviors when directing, motivating, guiding, and managing groups of people. According to psychologist Kurt Lewin who has highlighted the three major leadership styles they are as follows: authoritarian, democratic or laissez-fair leader. Additionally there are six other leadership styles which are: Transactional Leadership, Transformational Leadership, Quiet Leadership, Bureaucratic Leadership, Charismatic Leadership and Situational Leadership.
Individuals are positively motivated in many different ways hence, motivation is the process that account’s for an individual’s intensity, direction and persistence of effort towards attaining a goal (Robins Judge and Campbell 2010).
Cutting Edge has established as the leader in the special effects and merchandising industry setting itself apart from its competitors. The organization has one central location but it satisfies customer needs in any part of the country. The entertainment industry is growing at a rapid rate and the company is poised to grow with it.
This report will analyze leadership style and employee retention and how these affect motivation and how it encourages company growth and profitability. This report will also highlight what motivational problems, which exist, and those, which can be addressed. The main problems, which arise, are the autocratic style leadership, remuneration and promotion. and the lack of employee participation in decision making.
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