Case analysis: Best Buy Inc. - Dual Branding in China A key aspect of managing brand equity is the proper branding strategy. This case deals with the major strategic branding decision faced by Best Buy International‚ a division of Best Buy Inc. (Best Buy)‚ the largest retailer of consumer electronics (CE) in the United States. The company had acquired a majority stake in Jiangsu Five Star Appliances (Five Star)‚ the third-largest retailer of appliances and consumer electronics in China and is
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THE IMPACT OF CULTURE ON INTERNATIONAL BUSINESS The Impact of Culture on International Business Doing business on the international plane presents many challenges because of a variety of factors which differ from one market to the other. These differences are basically informed by the environment of the host country‚ which is often times different from that at home. One of the environmental factors that present such a challenge is culture. Culture can be defined as complex construct that embodies
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International Business Management Introduction Nowdays the world is like a globalised stage where the barriers to cross-border and investment have been broke down‚ the national economies are merging into an interdependent global economy system. Therefore‚ international business has become a very important role in the world economy. According to P. K. Sinha and S. Sinha (2008)‚ international business is all commercial transactions- private and governmental- between two or more countries which including
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bribe officials to push goods through customs or the Commodity Inspection Bureau‚ or engage in collusion to beat the system. The Hong Kong Independent Commission Against Corruption reports that outright bribes as well as gifts or payment to establish guanxi‚ or “connections‚” average 3 to 5 percent of operating costs in the PRC‚ or $3 billion to $5 billion of the $100 billion of foreign investments that have been made there. The most common corrupt practices confronting foreign companies in China are
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Anthrop 525 Term Paper Yi Min Yeng ( Leon ) Katherine Rupp began the study of Japan and Japanese when she was an undergraduate at Princeton University as noted in the Acknowledge portion of the book‚ Gift-Giving in Japan: Cash‚ Connections. Cosmologies. After that she had her graduated training in the University of Chicago funded by the National Science Foundation and the University itself‚ including one year of support from the Committee on Japanese Studies. Before the writing of this book‚ Katherine
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T was nice to meet you guys. Table of Contents Introduction 3 Google Company Background 3 China Background 5 The Internet Search Engine and Advertising Industry in China 7 Google in China 9 Recommendations 14 Conclusion 15 Appendix 16 Introduction Google‚ Inc. is an internationally known business that has become the default provider for Internet services for many consumers. In a world where individuals can
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U N I T Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Law‚ Value Creation‚ and Risk Management 2 Ethics and the Law 21 Courts‚ Sources of Law‚ and Dispute Resolution 59 Constitutional Bases for Business Regulation 113 Agency 157 Administrative Law 183 82048_01_ch01_1-20.indd 1 I Foundations of the Legal and R egul atory En vironment 12/19/08 10:12:43 PM Chapter Law‚ Value Creation‚ and Risk Management INTRODUCTION Winning Legally1 Governments immerse modern
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Strategic Analysis of FedEx in China Strategic Management Luis Carlos Estrada Flores 15023098 June 19th‚ 2015 Table of Contents 1. Introduction p. 2 a. FedEx in China p. 3 2. Vision p. 4 3. Mission p. 4 4. Strategic positioning p. 5 a. PESTEL analysis p. 5 b. Porter’s Five Forces p. 8 c. SWOT p. 9 d. Value Chain p. 10 5. Corporate level strategies p. 11 6. Suggestions and Conclusions p. 13 7. References p. 15 Introduction FedEx is a company‚ founded in 1971 by
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Essay Title: “Social Stratification and Class Structure in post-reform China” Class Module Code: CH3004 Student Name: Ross Fehily Student Number: 107621124 Submission Date: 8 December Word Count: This essay will focus in on and look at contemporary China’s social stratification and social class make up and structure during the post reform era‚ (post 1978) and what affects it has on today’s social make up. It will outline the different class’s that make up contemporary China’s
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CHENGDU BUS GROUP By Runtian Jing‚ University of Electronic Science and Technology of China The Chengdu Bus Group (CBG) is a Chinese‚ state-owned enterprise with more than 4‚000 buses and 14‚000 employees. A few years ago‚ CBG encountered serious problems. The primary issue was the company’s management systems‚ but it also faced a considerable financial crisis. Complaints against CBG from its many customers were becoming increasingly common‚ and the operations of the company were in disarray
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