Definition The term social media define the attribution to the fact that it relates to the technology and platform to allow interactive web’s creation‚ collaboration and exchange of comments of the participants and public. Social media in today’s context changes the way of communicating between many users: business executives‚ individuals‚ as well as the public. Facebook‚ Twitter‚ Blogs and Youtube are examples of various user-driven (inbound marketing) channels that are widely used presently. Define
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Gerard Hendrik Hofstede (born October 2‚ 1928 in Haarlem) is a Dutch expert in cultural studies [GHW]. Hofstede (1980) surveyed 88‚000 IBM employees working in 66 countries and then ranked the countries on different cultural dimensions. His research resulted in four dimensions (power distance; individualism versus collectivism; uncertainty avoidance; and masculinity and femininity). In the beginning‚ China was not included in this study but later Bond and Hofstede looked at Chinese values. From this
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Individual Case Report on Bank of America and the Chinese Credit Card Market Introduction & Problems Identification With its double-digit growth in revenue and net income in 2005‚ and successful merger with MBNA Corporation (MBNA) on January 1‚ 2006‚ Bank of America Corporation (BAC) has become the largest credit card issuer in the United States in terms of credit card balances. However‚ strong competitors in the American credit card market such as JP Morgan Chase and Citigroup have pushed BAC
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Analyses on different recruitment and selection approaches and case study Abstract This report introduces several methods recruitment and selection approaches in HRM and discussed their advantages and disadvantages‚ as well as cultural differences. While external recruitment is applied widely‚ internal recruitment is better used in large scaled companies. Personal reference can be applied in emergency situation regardless of its drawbacks. 1.0. Introduction The importance of recruitment and
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INTERNATIONAL JOURNAL OF BUSINESS STUDIES VOL 15‚ NO1‚ JUNE 2007: pages 1 of 13 A STAKEHOLDER VIEW OF STRATEGIC MANAGEMENT IN CHINESE FIRMS Dr Xueli Huang1 Dr Scott Gardner2 Despite the fact that China has emerged as a driving force of the world economy over the last decade‚ little research has been undertaken into how Chinese firms strategically manage their businesses. This paper develops a theoretical framework of strategic management in the Chinese firms through reviewing and synthesising
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1.0 Introduction 1.1 Company Background Genting Berhad is a parent company which is the investment holding and management of Genting Group. The late Tan Sri (Dr.) Lim Goh Tong was the founder of the Genting Group in 1965. All the subsidiaries and affiliates operating under the "Genting" name are recognized as one of Asia’s leading and best-managed multinationals. There are currently 5 public companies are listed in 3 jurisdictions that operate under the "Genting" name. These public companies and
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How Inditex became global: from local to global Established in 1975 in A Coruña (North – Eastern Spain) by Amancio Ortega‚ Inditex has grown rapidly to become one of the largest fashion retailers in the whole world competing with the American Gap and the Swedish Hennes & Maurizt (H&M). “In addition to Zara‚ the largest of its retail chains‚ Inditex has another seven commercial formats: Bershka‚ Stradivarius‚ Massimo Dutti‚ Oysho‚ Pull and Bear‚ Skhuaban and Zara Home (all of the targeting different
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Business Strategy of China World Buz Student Name: Pan JingWei Student ID: 13404709 Overview Brief history CHINAWORLDBUZ CO.‚LTD‚ generally called CWB‚ was founded in 2012 by 6 college students in Shanghai‚ China. CWB is founded as an electronic business company devoted to connecting small business owner in Africa and substantial Chinese manufacturers. The ownership structure of CWB is Sino-foreign joint venture. After five months’ preparation‚ the chinaworldbuz
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Introduction PRPG was a state-owned enterprise and was developed form an old piano factory in Guangzhou of China. The piano factory is located Pearl River‚ so that the brand of piano is called Pearl River. Since the adoption of an open-door policy‚ Chinaexploited a range of new opportunities provided by a market-oriented economy for expanding production‚ employments‚ and profits through free trade markets. As a result‚ PRPG face a chance due to import technology and export products‚ and then they
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India shines Shalini Shukla 18 Apr 2012 In the last two decades‚ India has gone from being one of the least globalised economies in the world to one of the most dependent on international commerce. “Our markets are more open‚ we enjoy a wider range of consumer items than ever‚ and those who go abroad (far more than ever before) finance their travel expenses with foreign exchange‚” says Shashi Tharoor‚ elected member of the Indian Parliament from the Thiruvananthapuram constituency in Kerala
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