PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
Premium Advertising Brand
and Sustainability By J. Steven Landefeld‚ Brent R. Moulton‚ Joel D. Platt‚ and Shaunda M. Villones T HE United States provides some of the most highly developed sets of gross domestic product (GDP) accounts in the world. These accounts—which are collectively known as the national income and product accounts (NIPAs) or national accounts—have been regularly updated over the years and have well served researchers‚ the business community‚ and poli cymakers alike. However‚ since their inception
Premium Gross domestic product Household income in the United States
Introduction of Plastic Products The plastic industry of India has a big market potentiality and is gradually prospering. This potentiality of the market will surely actuate the entrepreneurs to invest in this industry. Entrepreneurs are trying to provide high quality plastic products‚ so that it becomes a booming industry. Commodity | 2010-2011 | %Share | 2011-2012(Apr-Dec) | %Share | PLASTIC AND ARTICLES THEREOF. | 1‚815‚009.43 | 1.588 | 2‚010‚802.55 | 1.8882 | India’s Total Export | 114‚292
Premium Import Export International trade
Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY Forest L. Reinhardt roducers of toilet tissue‚ outdoor wear‚ tuna‚ beef‚ investment services‚ trash bags‚ and herbicides have recently positioned their products as environmentally preferable‚ with the idea of capturing a price premium‚ winning new customers‚ or both. Managers are looking for ways to reconcile their need to deliver shareholder value with intensifying demands for improved envirofimental performance. Perhaps
Premium Environmentalism Roundup Environmental movement
PRODUCT CHARACTERISTICS & CLASSIFICATIONS Product level: The customer value hierarchy Is product a tangible offering? No‚ it’s more than that. “Product” is anything which can satisfy market. People classify products according to customer value. It’s illustrated by this circle system. At the centre is core benefit which the customer really buy. Take Shilla‚ a hotel of SamSung group‚ for example‚ when you get there‚ what are you pay for? Is it a room‚ or a bed‚ or a shower? Not at all. Basically
Premium Marketing Product management Brand
What is “functional product”‚ and what is “innovative product?” We can use the nature of product demand to classify whether a product is a functional product or an innovative product. With different product characters‚ supply chain management method that managers should choose will also be varied. Functional products are products that people buy in wide range of retail outlets‚ and those products have more stable and predictable demand‚ as well as long life cycles. For example‚ most of
Premium Supply chain management Management Inventory
Product Life Cycle (PLC) Introduction Today`s business world recognizes the importance of strategy and strategic management. Normally any strategic process has three distinct stages which are analysis‚ formulation of plans and implementation‚ a strategy is significantly influenced by environmental change. In this study the focus is formulating strategy and fit this on the Product life cycle (PLC) phases to advance successfully in market competition. Managers need to formulate a marketing strategy
Premium Marketing Pricing
Conditions Competitive Analysis Before investing time‚ money‚ and resources into new product development‚ every company must fully understand the existing market competition. Analyzing competitors in depth will help a company determine future potential success of the new product segment. Though Keurig is the industry leader in coffeemakers and coffee portions‚ they too experience factors affecting supply and demand. In addition‚ Keurig often sees many attempts to compete with their product. However‚ it is
Premium Marketing Management Economics
CROWDSOURCING IN PRODUCT DESIGN FROM A MARKETING PERSPECTIVE ABSTRACT Crowdsourcing is the practice of outsourcing tasks including a form of compensation to a wide external group of people. It is a newly used term which refers to the process of obtaining services‚ ideas‚ or content by seeking contributions from a large group of people particularly from the online community rather than from traditional employees or suppliers. Multiple types of businesses nowadays are using crowdsourcing for a
Premium Innovation New product development Design
CHAPTER 12 Cost Sheet (or) Statement of Cost ELEMENTS OF COST Introduction Elements of cost are necessary to have a proper classification and analysis of total cost. Thus‚ elements of cost provide the management with necessary information for proper control and management decisions. For this purpose‚ the total cost is analysed by the elements or nature of cost‚ i.e.‚ material‚ labour and overheads. The various elements of costs may be illustrated as below: Elements of Cost ~ t
Premium Costs Cost accounting Variable cost