..................14 References……………………………………………………………………….16 Appendix:…………………………………………………………………………17 Introduction This paper will be focusing on the leisure industry; it is narrowed down to fitness clubs sector and fitness first for woman is the chosen organisation for study. This paper will be discussing the size and competitive structure of the sector. The current internal and external marketing environment will be assessed as well as the opportunities
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facing? Strategic assumptions * Health clubs would become more diverse as they catered to certain demographics or created niches for themselves. The next great bonanza has to be the kids”‚ baby boomers another “bonanza market” * The market will continue growing due to the concern about the health and well-being. SWOT Internal Strengths * Leading firm in 2004 in the U.S. Health Club Industry. * Boosted the accountability of club managers for profitability. * Begun to
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Introduction Australian is more care about the health and body. The gym club in Australia is growing up. Fitness first is one of club in the Australia market‚ they have more market share in the Australia. When we planning open the new fitness club‚ we need to think about it fitness first company background and analysis‚ find out the good information and service in our new company. We need to know more about the fitness knowledge and give the customer good service. We are use fitness first basics
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Statement: Long ago‚ fitness clubs used to be a place where people make visit solely for the purpose of health improvement and nothing more. However‚ such purpose is no longer valid anymore in today’s dynamic world. In fact‚ many of the people today‚ primarily the young adults‚ are patronizing fitness clubs in a group of friends instead of being alone. In conjunction with that it is also within observation that many young adults are also taking the advantage of fitness clubs as a place to expand their
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work either in a client’s home or a gym. Personal trainers conduct fitness consultations and assessments. Develop unique programs that ensure client safety and enhancement of personal fitness goals to members and guests throughout the club. They also assist club members in understanding how to operate the weight resistance and cardiovascular equipment correctly. Personal trainers receive very little on-the-job training. They generally work with an experienced trainer before working with a client
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The Health Club Industry This case provides an opportunity to practice analyzing the industry environment and how it might influence the strategic issues facing a firm. In essence‚ any industry analysis requires us to think about how broadly we should define the scope of the industry. Please be sure to identify the boundary of the industry. In preparing your case for class discussion‚ please ensure you have read chapter two from Dess Lumpkin and Eisner‚ 2012‚ which is available on Blackboard. Further
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desire towards healthy living. The general population is becoming more aware of the benefits of exercise to promote health and wellness. The Markets part of the audit shows that there is three major trends that health clubs should be attentive of. These major trends are insurance paid weight-loss‚ a global battle against obesity and an end to low-carb confusion. Health clubs are part of the solution and should promote themselves as such. Bally Total Fitness can be a guide towards losing weight
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Gold Spa and Fitness Club Marketing for Services Project Report By: Ali Owais Arshia Azhar Arsalan Khan Hassan Tahir M.Adeel Tariq Momin Malik Ibrahim Farukh Haroon Ahmed June 27‚ 2012 Lahore School of Economics Table of contents Executive Summary……………………………………………………………………3 Introduction…………………………………………………………………………….4 Core and Supplementary services…………………………………………………….5 3 Stage model of consumption…………………………………………………………8 Flower of Service……………………………………………………………………….11 Distribution
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1- Club Senses (http://www.clubsenses.com/index.html) This website has an introductory page in which they offer a quick preview of what the website has to offer‚ in addition of the award that the website won‚ which is “the Pan Arab Web Awards: "best visual award" in the whole MENA region”. From the introductory page you can access the main website that opens in another tab. 2- Panacea Health Club (http://www.panacea.com.lb/) The website welcomes you with a special flash animation that you
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socially responsible‚ customer oriented organization. Goodlife fitness is a privately owned national chain of fitness clubs founded by David Patchell-Evans in 1979. Goodlife comes under Canada’s 50 best managed companies for the past 6 years. In the 31 years Goodlife has been in business‚ they’ve proudly helped more than 750‚000 members enjoy a healthy‚ active lifestyle. With 275 clubs‚ 8000 associates and 1800 corporate partners‚ Goodlife is the largest fitness company in Canada and the fifth largest
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