Executive Summary Southwest Airlines has been a strong growth company over the last 35 years. Using its low-cost‚ passenger friendly‚ point-to-point operational strategy‚ Southwest has been able to sustain considerable growth year after year and remain profitable for 33 straight years. While Southwest has gained market share in recent years‚ legacy carriers have struggled due to depressed market conditions. The entire airline industry has endured expensive labor contracts‚ soaring energy costs and
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Airlines become the best. (2005). Strategic Direction‚ 21(4)‚ 16-19. Robbins‚ S. P.‚ & Judge‚ T. A. (2007). Organizational behavior (12th ed.). Upper Saddle River‚ NJ: Pearson-Prentice Hall. Schnoberger‚ W. A. (1992). Crafting an organization culture: Herb ’s hand at Southwest Airlines. Organizational Dynamics‚ 21(2)‚ 45-56. Southwest Airlines. (2010). The Mission of Southwest Airlines. Retrieved from http://www.southwest.com/about_swa/mission.html
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Wilkins BUS 508: Contemporary Business – Assignment #2 May 17‚ 2014 Mergers and Acquisitions Southwest Airlines Acquires Air Trans Airways In 1966‚ while sitting in a small diner‚ Rollin King‚ a Texas businessman presented his attorney‚ Herb Kelleher with an idea. The idea entailed creating a new airline‚ one that would offer low fares to passengers and would fly quickly between three cities: Dallas‚ Houston‚ and San Antonio. Together‚ they formed Southwest Airlines. Initially‚ the airline
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Question 1: A reflective account – Compare and contrast your own experience‚ skills and behaviours with those valued by graduate employers Question 2: Identify typical graduate selection processes and evaluate your own strengths and weaknesses in the process of applying for a job The ancients said; “Heaven has endowed me with talents for eventual use”. This is to develop individual character and knowing own strengths and weaknesses.
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Rollin Kig and Herb Kelleher started the company with a simple notion: “If you get your passengers to their destinations when they want to get there‚ on time‚ at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline” (We
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UNLV Theses/Dissertations/Professional Papers/Capstones 5-1-2002 Workplace violence: A case study Robert F. White University of Nevada‚ Las Vegas Repository Citation White‚ Robert F.‚ "Workplace violence: A case study" (2002). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 522. http://digitalscholarship.unlv.edu/thesesdissertations/522 This Capstone is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/
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Southwest Airlines Case Study 1. Company Overview Southwest airlines began in 1967 as a low-cost‚ low-fare‚ customer-friendly air service shuttling passengers between San Antonio‚ Dallas and Houston‚ Texas. Founded by Rollin King and Herb Kelleher‚ Southwest moved from a small commuter transport of 18 round trip flights within Texas to a bustling market share leader providing more domestic flights than any other airline within the industry. Within two years of its first flight the airline
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Southwest Airlines: A Corporate Cultural Assessment University of X September 17‚ 2005 Southwest Airlines: A Corporate Cultural Assessment Southwest Airlines (Southwest) is a domestic US airline that provides short haul‚ high frequency‚ point-to-point‚ and low-fare service to and from 60 airports in 59 cities across 31 US states. From humble beginnings in 1971‚ this airline with only four passengers per flight‚ and airhostesses wearing hot pants and white go-go boots‚ has evolved into a leader
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Best Practice Companies: Training in the Airline Industry Introduction: After September 11th‚ there was a great deal of turmoil in the airline industry as a tremendous amount of money was needed to be allocated toward other things such as security enhancements. As a result‚ most airlines cut back costs in other departments‚ especially in the department of training. However‚ some airlines deemed training their employees effectively to be pertinent to their development‚ and thus decided to enhance
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Apple‚ Inc. in 2010 Assignment Questions 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s computer business‚ as compared to the leaders in the personal computer industry
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