PROJECT REPORT ON CASE STUDY ON STRATEGIES OF SALES AND MARKETING FOR BUDGET HOTELS. Submitted By: Yogesh Kumar Under the Guidance of: NCHMCT ROLL NO.: 111750 Mr. P. Suresh Final Year Lecturer B.SC in Hospitality & Hotel Administration (IHM GWALIOR) IHM Gwalior CERTIFICATE OF THE
Premium Marketing Hotel
horse” (Piccoli 49). 3) Only topical analysis was done causing failure in the design and implementation stages a. Interviewed GM‚ and FM’s b. Did not interview end users c. Could have used a different methodology 4) Blake left the job before it was completed a. did not provide proper training and support after implementation b. did not communicate with his replacement one he was gone c. had no follow up with the GM or functional managers of Royal Hotel Recommendations 1) FC&C made a
Premium Hotel Maintenance Understanding
Waterfront Mactan Casino Hotel‚ Inc. (WMCHI) ANALYSIS OF FINANCIAL PERFORMANCE Profitability Analysis 2008 0.084266313 0.046495453 0.009816935 0.027953925 2007 0.115098173 0.042234313 0.018062622 0.054801237 Profitability Analysis Return on sales Return On Assets Return On Equity WMCHI’s net income for 2008 improved by .004 points‚ but reflected a 50% decline on its ability to use its assets as a source of revenue. Moreover‚ because of the company’s heavy reliance on borrowings from financial
Premium Hotel Hotels Hotel chains
June 4‚ 2008 Case Study Analysis Summary The definition of a case study analysis is an integral part of a course in strategic management. It is used to teach students about the problems that real businesses deal with regularly. Case studies gives a detailed summary of what happened to businesses or industries over periods of time. They are extremely valuable for students because they present situations to students that they have not yet been able to experience. Cases also show theory
Premium Strategic management Scientific method Case study
Used by Conrad Hilton Conrad Nicholson Hilton was an American hotelier and founder of the Hilton Hotel chain (Alef 2009). Hilton was born on 25th December 1887 in the city of San Antonio‚ New Mexico Territory. His father‚ Augustus Halvorsen Hilton‚ was an immigrant from Norway and his mother‚ Mary Genevieve‚ was an American of German descent and a devout catholic. He had eight siblings; Eva Hilton‚ Felice Hilton‚ Carl Hilton‚ Rosemary Hilton‚ Helen Hilton‚ Julian Hilton‚ Baron Hilton‚ and August
Premium
Promise For starters‚ let me first make you aware about the company Unilever and some important features. Unilever strives to make the environment‚ which includes consumers‚ their number one priority. They influence others to be more efficient and help the world around them. Unilever promises its consumers to be more aware of their products while also being environmentally friendly. They provide monetary gifts to charities that provide great community status‚ and also
Premium Unilever Chief executive officer Hygiene
Competitive Analysis | Kimpton Hotels | The W Hotels | FairmontHotels | Joie de Vivre | Logo/Brand Name | | | | | Target Market | Business‚ Luxury Leisure‚ GLBT community | Business‚ Luxury Leisure | Luxury Leisure | Business‚ Romantic/ Weekend Getaways‚ Family Vacations | Number of Locations | 54 Boutique Hotels | 52 Boutique Hotels | 88 Boutique Hotels/ Resorts | 30 Boutique Hotels | Locations | United States | Worldwide | Worldwide | California Only | Restaurants | Every Hotel has
Premium Hotel Boutique hotel Inn
legislation. The UN has developed the Principles for Responsible Investment as guidelines for investing entities. Hilton Hilton Hotels & Resorts (formerly known as Hilton Hotels) is an international chain of full service hotels and resorts‚ it is the flagship brand of Hilton Worldwide. It was founded by
Premium Corporate social responsibility Hotel Hospitality industry
at breakeven ($ 1‚435‚000‚000 / $ 6‚216‚826‚000) x 100% = 23.08% Hilton is running above breakeven point at 70% occupancy. That shows that they already surpassed the zero-profit/loss point and making profits. HHW program helps Hilton to increase occupancy and at the same time generate revenues from the program and contribute profit to Hilton. Based on the calculations above‚ we can see that total revenue generated by Hilton is $6‚216‚826‚000 at break-even 70% occupancy with 154‚000 rooms in year
Premium Income statement Revenue Net income
Case Study: Troubleshooting Information Systems at the Royal Hotel This is a case of Blake‚ a young‚ inexperienced professional‚ taking on an internship with a consulting company‚ who assigns him to manage the Royal Hotel in New York City‚ a luxury hotel which catered to businesses and had a large number of repeat guests. This case emphasizes the difficulties Blake faces in helping the hotel consistently keep the rooms in excellent condition while trying to implement ways to make it happen. Also
Premium Hotel Hotels New York City