142 Chapter 9 CHAPTER 9 MULTIPLE CHOICE ANSWERS AND SOLUTIONS 9-1: d Deferred gross profit‚ Dec. 31 (before adjustment) P1‚050‚000 Less: Deferred gross profit‚ Dec. 31 (after adjustment) Installment accounts receivable‚ Dec. 31 P1‚500‚000 Gross profit rate ____÷ 25% __375‚000 Realized gross profit‚ 2008 P 675‚000 OR Installment Sales (P1‚050‚000 ÷ 25%) P4‚200‚000 Less: Installment account receivable‚ Dec. 31 __1‚500‚00 Collection P2‚700‚000
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MA Design (ADM Pathway) / Semester 2 12/13 Module: Final Major Project / Module code: ARTD 6081 Easter Brief: FMP Presentations + 500 words summary Brief set: 11.3.13 Deadline: 16.4.13 & 17.4.13 Tutors Dr Cui Su c.su@soton.ac.uk Giulia Zaniol g.zaniol@soton.ac.uk Julian Gee j.gee@soton.ac.uk Introduction By now you should all be familiar with how to write a research proposal. An exemplar research proposal by last year’s top student is uploaded on BB for your reference
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million-member mark; by 1995‚ America Online became the largest provider of online services and began to put their foot in the international market door. The dream of entering international markets proved to be very difficult for the New Market Operations unit in AOL international. Originally‚ all of the services America Online provided were geared towards the American market. Changing their services to fit the new international markets was a very difficult task. America Online began making agreements with
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Price skimming is a pricing strategy in which a marketer sets a relatively high price for a product or service at first‚ then lowers the price over time. It is a temporal version of price discrimination/yield management. It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price. Price skimming is sometimes referred to as riding down the demand curve. The objective of a price skimming strategy is to capture the consumer surplus. If this is done successfully
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management of employees and other firm resources results from effective overall leadership orientation of the firm with respect to its business environment and vice versa. Olsen et al (1998) stress that quality leadership at the strategic business unit level‚ suggesting that firms that are service quality leaders typically orient themselves towards maintaining consistent levels of high quality products and/or service. Moreover‚ this will lead to
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Marketing Assignment 1 Submitted To: Professor Vijayaraghavan P Department of Management Studies IIT Madras Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 | Acknowledgement Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution. We’re also
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Target customer segments: “Researchers identify consumer segmentation as a critical predictor of new product or service success” (Gofman 604). Even though both Smart Car and Honda Civic are popular vehicles in the global market‚ they choose different segmentation strategies for targeting their potential customer base on the characteristics of segmentation‚ such as age‚ income level‚ life style‚ and other relevant factors. According to kabadayi‚ Alan‚ and Ozhan‚ “We can see that while
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Unit 3 P1 Marketing techniques O2 The purpose for O2 is to provide a service to their customers. The services are to target customers that use mobile phones. The services they provide include phone insurance‚ discounts off travel insurance‚ discounts off accessories in-store‚ home broadband etc. Survival strategy In a tough economy or a market that is suddenly cluttered with new and emerging competitors‚ marketers need to implement survival strategies designed to help them survive and thrive. Social
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SOCIAL MEDIA MARKETING vs. ONLINE MARKETING vs. DIGITAL MARKETING Recently we see a lot of confusion between terms “social media marketing“‚ “online marketing” and “digital marketing“. The tendency to confuse those terms and use them as synonyms is clearly seen in the job postings. While there are lot of similarities‚ a job titled “Director of Social Media Marketing” (for example) is much less demanding expertise –wise than a job with a title “Director of Digital Marketing“. If we go by the
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EXPLORATORY RESEARCH Exploratory research is conducted to clarify ambiguous problems. Management may have discovered general problems‚ but research is needed to gain better understanding of the dimensions of the problems. Exploratory studies provide information to use in analyzing a situation‚ but uncovering conclusive evidence to determine a particular course of action is not the purpose of exploratory research. Usually‚ exploratory research is conducted with the expectation that subsequent research
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