Marketing
Marketing Assignment 1
Submitted To:
Professor Vijayaraghavan P
Department of Management Studies
IIT Madras
Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 |
Acknowledgement
Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution.
We’re also thankful to the Manager of Spencer’s Store at Vellachery for his patience and helpfulness in answering our queries.
We’d also like to express of thanks to the numerous shop-owners at T.Nagar who helped us in conducting the survey.
And lastly we thank the various customers, buyers and consumers who readily provided us with their insights about the products that they used.
Survey Location:
We surveyed the following locations: * Spencer’s, Vellachery * Phoenix Mall * T.Nagar
Methodology used:
First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers, managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they prefer and why, are they willing to change the brands or not and noted the responses. Then with the help of those data we found the two most preferred brand of products and studied their market share, reasons for which people are buying them and reasons for which some people want to switch from those brands in detail.
CONTENTS:
1. Introduction- Hair
2. Types of Product Forms for hair
3. Types of brands for hair oil
4. Types of brands for shampoo
5. Oil Market Share
6. Parachute Coconut hair oil-Brand Loyalty, reasons of use
7.
Submitted To:
Professor Vijayaraghavan P
Department of Management Studies
IIT Madras
Submitted By: Isheeta Sengupta | MS13A025 | Jagrit Dhingra | MS13A026 | Prashant Tripathi | MS13A042 | Sriram Mohan | MS13A064 | S Sai Uday Kumar | MS13A055 |
Acknowledgement
Our project would not have been successful without the valuable guidance provided by Professor Vijayaraghavan P who guided us on how to approach the problem and find its solution.
We’re also thankful to the Manager of Spencer’s Store at Vellachery for his patience and helpfulness in answering our queries.
We’d also like to express of thanks to the numerous shop-owners at T.Nagar who helped us in conducting the survey.
And lastly we thank the various customers, buyers and consumers who readily provided us with their insights about the products that they used.
Survey Location:
We surveyed the following locations: * Spencer’s, Vellachery * Phoenix Mall * T.Nagar
Methodology used:
First our team decided to choose a specific body part i.e. hair and then we have listed all the product forms for that body part. Among those product forms we picked two-shampoo and hair oil and listed all the brands that we found for the two product forms. Then we approached the shopkeepers, managers and buyers of the above mentioned locations .We asked them question regarding those two product forms like what brands they prefer and why, are they willing to change the brands or not and noted the responses. Then with the help of those data we found the two most preferred brand of products and studied their market share, reasons for which people are buying them and reasons for which some people want to switch from those brands in detail.
CONTENTS:
1. Introduction- Hair
2. Types of Product Forms for hair
3. Types of brands for hair oil
4. Types of brands for shampoo
5. Oil Market Share
6. Parachute Coconut hair oil-Brand Loyalty, reasons of use
7.