Introduction Company Background Honda Motor Company‚ Ltd. (Honda)‚ incorporated on September 24‚ 1948‚ develops‚ produces and manufactures a variety of motor products‚ ranging from small general-purpose engines and scooters to specialty sports cars. The Company’s business segments are the motorcycle business‚ automobile business‚ financial services business‚ and power product and other businesses. Honda conducts its operations in Japan and worldwide‚ including North America‚ Europe and Asia. On
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Executive Summary Honda Vietnam plays an important role in Vietnamese market of motorbike‚ with a large market share of 75% (2008). It also can remain the top position by launching a new line of scooter named Air Blade in Vietnam. This report will analyze the situation of this new product including the current market‚ the marketing environment‚ the organization‚ the customer and the competitors. By gathering the information from secondary data‚ the report includes 6 main parts. The first part is
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PESTEL ANALYSIS The PESTEL framework categorises environmental influences into six main types: political‚ economic‚ social‚ technological‚ environmental and legal. Thus PESTEL provides a comprehensive list of influences on the possible success or failure of particular strategies. (G. Johnson‚ R. Whittington‚ K. Scholes (2011): 50). Political Relating to the protection of the environment Kraft Foods Inc. is subject to various federal and state laws in the United States‚ taking into account that
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Outline of the marketing plan 1.5 Introduction‚ Background‚ summary and update of the case study 2.1.1 Target Market Analysis Primary Target Market Primary Target Market Demographics Secondary Target markets 2.2 SWOT Analysis: 2.2.1 Strengths 2.2.2 Weaknesses 2.2.3 Opportunities 2.2.4 Threats 2.3 Competition Analysis 2.4 Keys to success 2.5 Macro Environment Analysis 2.5.1 Economy 2.5.2 Culture 2.5.3 Politics‚ Rules and Regulations 2.5.4 Technology 3.1 Mission Statement 3.2 Marketing
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UNIVERSITY An analysis of the financial situation of ATLAS HONDA Ltd. Introduction The topic chosen by me for the research and analysis project is AN ANALYSIS OF THE FINANCIAL SITUATION OF YOUR CHOICE OF ORGANISATION. The reason for choosing this topic is that I am very comfortable with financial techniques and methods that are used to carry out financial analysis. Financial courses covered in ACCA part 1 and 2 were of key interest to me. The organization selected for the financial analysis is ATLAS
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Porter’s Five Forces (Industry Analysis) Bargaining Power of Suppliers: The automobile supply companies have limited bargaining power. There are so many supply firms and there are so many parts that are required to produce an automobile‚ requiring numerous suppliers‚ one would think that the automakers would be at the supplier’s mercy. However‚ the suppliers really have very little power. The suppliers tend to rely on one or two automakers to purchase the majority of their products. If the
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HRM 3003 Strategic Management Assignment Title: Honda Corporation Student ID: 0808174 Submission Date: 18th Nov 2011 Tutor: Shanthi Rajan Introduction In the modern corporate culture the level of competition is increasing day by day. The main objective of each organization is to enhance its performance and to attain sustainable competitive advantage in relation to its competitors. Change is a constant in present corporate culture. In such changing environment having a single strategy is not enough
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1.0 Introduction Honda is the second-largest automaker in Japan‚ after Toyota‚ and the world’s biggest motorcycle manufacturer. (Vault – Honda Motor Company Limited) Honda has four separate business units as listed in Table 1.0. | SBU | Revenue (Yen Millions) | COGS and operating expenses (Yen Millions) | Operating Margin | 1 | Automotive Products | 5‚822‚742 | 5‚899‚948 | -1.3% | 2 | Motor Cycles | 1‚348‚828 | 1‚206‚226 | 10.6% | 3 | Power Products | 289‚374 | 293‚772
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Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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PESTLE ANALYSIS OF CHINA Introduction Location: It is Northwest of the Tibet. The greater part of the country is mountainous. Its principal ranges are the Tien Shan‚ the Kunlun chain‚ and the Trans-Himalaya. These separating China from South and Central Asia. Mt. Everest (8‚848 m)‚ lies on the China–Nepal border‚ while the world’s second-highest point‚ K2 is situated on China’s border with Pakistan. Capital:- Beijing World’s second-largest country by land area‚and the third- or fourth-largest
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