SWOT-Analysis of Disneyland® Paris _________________________________________ Marketing for E&BE Tutorial group: 3/4 Subgroup: 2 Annett Behr (s2540363) Lino Dal Ben (s2490803) Celine van de Laar (s2477335) Janine Legtenberg (s2554747) Table of contents Introduction 2 Internal analysis 3 The market 3 Disneyland® Paris’ position and performance 3 In comparison to other amusement parks 3 Financial performance 4 Conclusion 4 Value 4 Disneyland® Paris’ marketing mix 5 Product 5 Price
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Starbucks Coffee Company (Hong Kong) Background: Starbucks Coffee Company (Hong Kong) was established in May 2000. They opened the first store in Central ’s Exchange Square. By May 2008‚ Starbucks has opened more than 100 branches across Hong Kong commercial‚ shopping & entertainment and residential areas. Why did we choose this brand? The brand name of “Starbucks” becomes very well-known in Hong Kong. According to the article of Hong Kong Coffee Culture Exchange Association ( http://hkccea
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The SWOT analysis of cruise product in Hong Kong Strength: - The long history and reputation of the company is the strength‚ if you ask traveling company‚ most people in Hong Kong will say our company name‚ that can proof that we have well-known brand in Hong Kong people - Our service so good and many customers satisfy our services - We provide a lot of trip for different type customer - We are such a large company that we have significant cost advantages over most of our competitors - Good
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The Commercial Press (H.K.) Ltd.‚ which is the largest bookstore chain in Hong Kong‚ currently operates twenty-two branches in Hong Kong and Macau‚ providing a wide range of quality publications. The grand opening of the Macau branch in early 2008 marked a milestone in the development of its book-selling business. Bridging Books with Readers Supported by a comprehensive central purchasing team‚ products are selected regularly from Mainland China‚ Taiwan‚ Europe and America for readers‚ securing
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Introducing "Naked Juice" to Hong Kong There is a niche market for new‚ trendy and novelty products in the food market in Hong Kong. In addition to that the imports of fruit & vegetable juices have grown 30% from 2004 to 2005 and 80% for US imports of juices. According to AC Nielsen one of the top three functional food types in Hong Kong is fruit juice with added supplements/vitamins and fermented drinks containing good bacteria. Also organic fruit juices are popular. Based on these facts
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Air Pollution Observation between Hong Kong and Chongqing Part 1 General Picture of Hong Kong and Chongqing and Meaning of Comparing A whole host of similarities between Hong Kong and Chongqing make this thesis’s aiming to exploit air pollution and approaches governments take more pragmatic and meaningful. Among the aforementioned similarities‚ the geographical ones could be treated as lurking causes of air pollution and other relative issues. Hence‚ this part is intended to showcase a general
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3.5 Graham Street: A Case Study As stated in the introduction‚ Graham Street is a character street specialized in selling fresh and affordable produce to people all over Hong Kong. One can find meat‚ vegetables‚ dried seafood and even Chinese medicine and incense there. At the age of 172‚ it is Hong Kong’s oldest wet market‚ but it might not survive for much longer because of the URA. During the process of urban renewal‚ the URA has disregarded its “people first” objective and its procedure lacks
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OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
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POPULATION AGEING IN HONG KONG ………………………………………………………………………………..What can we do for it ? Number of Older Persons‚ 1961 to 2006 1000000 800000 600000 400000 65+ 200000 2006 2001 1996 1991 1986 1981 1976 1971 1966 0 1961 Number Year Page 1 Content Page Introduction 3 Vision‚ Mission and Definition 4 1 2 The Population Structure of Hong Kong Introduction of Population Structure in Hong Kong 1.1 Birth rate and Death rate 1.2 More about Population ageing in Hong Kong 5 6 6 The effects
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Introduction In the recent years‚ the tourism industry of Hong Kong has been suffering from a severe negative impact due to a scandal that occurred within the industry. The Zero Charge Tour literally indicates tour without payment of fee by the tourist‚ whereas‚ it is not precise to interpret the Zero Charge Tour in this way. The Zero Charge Tour means the kind of tour that requires the tourist to pay incredibly low fee. Distinguished from the traditional group tour‚ it appears to be more economic
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