Main problem: McDonald’s is one of the largest chain of fast food enterprises in the world. Nowadays‚ McDonald’s brand has more than 31‚000 fast-food restaurant‚ located in 121 countries and regions. McDonald’s restaurant industry has become the world’s most valuable brands. However‚ McDonald’s face a big problem about business sales in Hong Kong. First of all‚ people are increasingly aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think
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Research proposal Theme park tourism in Hong Kong ’Evaluate the development‚ expectation and prospective of locals and tourists‚ and the effectiveness of theme park tourism in Hong Kong ’ Content Abstract..............................................................................p. 2 Introduction..........................................................................p.2-4 Background..........................................................................p.4-5 Literature Review......
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Hong Kong International Airport (HKIA) is the main airport in Hong Kong; it is an important regional trans-shipment centre‚ passenger hub and gateway between the Mainland China and the rest of Asia. And HKIA is the primary hub for several domestic airlines‚ such as Cathay Pacific Airways‚ Dragonair‚ Hong Kong Express Airways‚ etc. Review the history‚ HKIA has won seven Skytrax World Airport Awards for customer satisfaction in just ten years (Skytrax‚ 2010)‚ the second busiest airport in the world
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International Marketing Written Report 1 Starbucks – A Coffee Kingdom How it comes to enter into the Hong Kong market? Content Introduction ......................................................................................................................................... 1 An introduction of Starbucks .............................................................................................................. 2 History...........................................................
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CASE STUDY 3 Hong Kong Disneyland: when big business meets feng shui‚ superstition and numerology 124 John Kweh‚ School of Marketing‚ University of South Australia and Justin Cohen‚ Ehrenberg-Bass Institute for Marketing Science‚ University of South Australia E N V I R O N M E N TA L A N A LY S I S O F I N T E R N AT I O N A L M A R K E T S BACKGROUND Disney‚ one of the world’s most recognised brands‚ launched its most recent theme park in Hong Kong in 2005. Hong Kong Disneyland‚ the fifth theme
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CITY UNIVERSITY OF HONG KONG Stock Evaluation Financial management group project 2013/11/13 Name Student ID GAN JUNYI 53043683 ZHU JINSHAN 53062624 ZHANG YUE 53062845 SHEN ZEDA 53062901 CHEUNG HOI KEI 53080605 Content Part I. Introduction Executive summary •••••••••••••••••••••••••1 Dividend discount model (DDM) •••••••••••••••••••••••••1 Capital asset pricing model (CAPM) •••••••••••••••••••••••••2
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sacrifices more than anyone else‚ in his or her pursuit of excellence. It is our vision at Infosys‚ to create world class leaders who will be at the forefront of business and technology in today’s competitive marketplace. The Infosys’ Leadership Institute has been conceptualised to instill in our employees creativity to bring new ideas to fruition‚ make transition to new paradigms and embrace change. We believe the Leadership Institute will play an instrumental role in equipping Infoscions to be leaders
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Business Relationships Field Marketing Dancing to the Beat of a Different Drummer Service Quality in Grocery Retailing Go Global International Marketing Research Mattel Plans to Double Sales Abroad Social Expressions/Greeting Card Industry How Americans Win in Asia Serving Global Customers Myth and Marketing in Japan International Brand-Name Standardization/Adaptation: Antecedents and Consequences Characteristics of the Product Standardization/ Adaptation in the International Environment
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production cost 6¦1 Profit maximization ¨C price discrimination vital for the Airlines Industry 6¦1 Government intervention ¨C deregulation and liberalization. 6¦1 Trends ¨C formation of alliances Along the process‚ we have adopted the principles from both microeconomics and macroeconomics in evaluating the influence to the internal (the firms) and the external (whole economy). Based on the analysis‚ we have observed that the industry environment is changing‚ from Oligopoly to a more competitive
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The right to privacy in Hong Kong The definition of privacy refers to one’s freedom of thought and expression‚ the right of private property and also protects their personal information. According to the article of the right to privacy (1890) written by Warren and Brandeis‚ privacy is the right to be let alone and believe it is the right inviolate of personality. Therefore‚ there are some ordinances in Hong Kong’s common law and the Hong Kong bill of right are used to protect the citizen’s right
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