STP Segmentation: The segmentation of the Taj group of hotels is mainly upon lifestyle and income. It focuses on upper class‚ luxury‚ leisure travellers and business professional. TAJ LUXURY HOTELS: TAJ PALACE‚ TAJ MAHAL‚ TAJ BENGAL‚ TAJ WEST END Vivanta by TAJ Offer finest standard of hospitality & service Most of Taj’s oldest and most prestigious hotels have been retained under this brand. The Taj Luxury Hotels offer lavish accommodation‚ gourmet specialty restaurants and bars‚ fitness
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Regency Grand Hotel [Writer Name] [Institute Name] 2 Case Study – The Regency Grand Hotel Summary of the Information The Regency Grand was Thai owned and operated. Its performance was very good. It was a profitable and successful company during its 15 year existence with very high morale within the company. Employee’s worked according to management’s instructions. Employees were not allowed to be innovated and creative. All decisions were at management level. Recently‚ the hotel was sold to a
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allocate limited resources appropriately and stay competitive (Song‚ Witt‚ & Li 2008). In this report I will discuss forecasting process for Radisson Hotel brand. Radisson is known as one of the most successful hotel brands worldwide. Radisson has created very successful marketing strategy. The paper will then focus on how Radisson‚ one of the largest hotel chains‚ uses demand forecasting under conditions of uncertainty‚ most specifically those relating to the pattern and rate at which customers demand
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1. Course -post graduate diploma in hospitality and tourism management Assignment on a hotel; Choose three hotels and select best one hotel from these HOSPITALITY AND TOURISM STRATEGIC PLANNING INTRODUCTION THE PURPOSE OF THIS MODULE IS TO DEVOLP SKILLS IN STRATEGIC ANALYSIS AND STRATEGIC PLANNING. THE MODULE ALSO CONSIDERS RISK EVALUATION MANAGEMENT‚AS WELL AS BUSINESS ETHICS. INDICATIVE CONTENT Strategic analysis Strategic planning models Managing risk Strategy and ethics
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Such an exploration is necessary as we are dealing with a case – The Guldsmeden Hotel – whose commercial activities are interlaced with several social activities and as such showing signs quite typical to that of social economy organizations. For instance‚ aside operating as a commercial hotel‚ the hotel persists on the need for a balanced sustainability angle to its operations. Further‚ the management of the Hotel on annual basis does donates some of its bike renting proceeds to the Children’s
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FINANCIAL ANALYSIS (HOTEL INDUSTRY) [pic] [pic] [pic] By Donnabelle Pineda and Marge Javillonar Managerial Accounting ADB-MBA Program‚ Batch 10 Submitted to: Prof. Ricardo Palo Date: 4 August 2010 I. Hospitality Industry The hospitality industry is a trillion dollar service sector within the global economy. The industry covers a broad variety of service industries including‚ but not limited to‚ hotels‚ food service‚ casinos‚ and tourism. This
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Case Study: Hotel Occupancy Rates Jennifer McCoy GBA 305 Case Study: Hotel Occupancy Rates The U.S. hospitality industry has recently experienced the highest rate of business failures since the ‘Great Depression’. Hundreds of businesses have declared bankruptcy. Even more have gotten into financial distress such as earnings slumps‚ cash flow deficiencies and mismanagement of resources that could lead to bankruptcy. These problems will not go away. They must be managed away. This
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Looking for a full detailed report project on Hotel Management System. A hotel is an establishment that provides lodging‚ paid on a short-term basis. The provision of basic accommodation‚ in times past‚ consisting only of a room with a bed‚ a cupboard‚ a small table and a washstand has largely been replaced by rooms with modern facilities‚ including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone‚ an alarm clock‚ a television
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Established in 1903‚ Taj Hotels Resorts and Palaces is one of Asia’s largest and finest group of hotels‚ comprising 67 hotels in 45 locations across India with an additional 16 international hotels in the Maldives‚ Malaysia‚ Australia‚ UK‚ USA‚ Bhutan‚ Sri Lanka‚ Africa and the Middle East. From world-renowned landmarks to modern business hotels‚ idyllic beach resorts to authentic Grand Palaces‚ each Taj hotel offers an unrivalled fusion of warm Indian hospitality‚ The Taj Mahal Palace & Tower
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to live like a hamster‚ than look no further than La Villa Hamster. Tucked away down an unremarkable side-street near the centre of the western French city‚ La Villa Hamster offers guests the "unique" opportunity to live the life of a rodent.The hotel has all basic amenities essential for a rodent such as containers of organic grain‚ a metal water spigot activating by pushing a giant lever with your foot‚ and a double bed accessible only by a step ladder and a crawl space‚ a bathroom with a giant
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