find out the buying behavior patterns of young Pakistani consumers Consumer evaluates products based on information cues‚ which are intrinsic and extrinsic. A number of factors affect the consumer purchase decisions. The results suggest that most important factors that influence a consumer’s final decision are the price and quality of the product in question. Since the consumers usually associate the price of the brand with its quality‚ a brand priced too low is generally perceived as a low quality
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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Q: How can a Fashion Brand know what their customer’s tastes & lifestyles are going to be in the future? 1. In the far future: In the world we live today Fashion Brands can buy information’s about the upcoming trends. A well-known way of buying information is called “cool hunting” >> Companies that predict trends. Fashion Brands can buy the information for an expensive price. Advantages: Companies have travelled the world to go find the most innovative people. They have observed them closely
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A comparison of fashion magazine in the UK and China Table of Contents 1.0. Introduction 3 2.0. The UK’s fashion magazine 3 3.0. The China’s fashion magazine 4 4.0 Analysis 4 5.0 Conclusion 6 6.0 References 6 1.0. Introduction With the rapid development of information technology‚ there are more and more types of communication media. Nowadays‚ Internet has become a popular communication media because of its shortcut and convenience. However‚ traditional media such as magazine
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Studies Fashion in the 80s: Why the 1980s Was the Most Influential Fashion Era No one will forget the times of padded shoulders‚ Members Only jackets‚ Doc Martens‚ and neon. That’s why the 1980s were the most influential of all eras in regards to fashion. The great importance of the 80s‚ in regards to fashion‚ is shown by the fashion icons on the day‚ the era of fashion shows‚ and specific trends still reflected today. Fashion icons in the 80s made a huge impact on the fashion industry
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Fashion is how you present yourself‚ once said a famous actress. As long as fashion has been in existence‚ what you wear is literally what you are. High society women wear thousand dollar fashions and one of a kind jewelry designs‚ while the average Jane wears jeans and a tee shirt. Fashion is a non-verbal communication with the rest of the world‚ through which you can express your personality‚ your social status‚ and your ideas. To choose clothes is to define and describe ourselves. [Lurie ‚ The
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Ethical Issues in the Fashion Industry Introduction This essay reflects on the lecture titled Creative Economy by Martin Bouette. I found this lecture relevant to my final project. My topic is the changing trends in the apparel industry. How Corporate Social Responsibility affects the supply chain‚ going local from global‚ vertical from horizontal. The lecture is relevant in many aspects‚ for example the knowledge society’s changes and ethical issues and responsibility within the apparel industry. The
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Simplicity and Femininity in Modern Fashion; Defined By Minimalism CHAPTER 1: INTRODUCTION Outline of the Study Modern Fashion is an industry that is dominating other industries and growing into a large collection of artists who come together to present the world with their art‚ in the form of unique and extraordinary designs and ideas. The fashion industry gained acceleration in the second half of the 1900s‚ when different designers came forth with their extraordinary work and their contributions
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Fashionable According to Edwin Hubble ’’Fashion is the science of appearances‚ and it inspires one with the desire to seem rather than to be.’’ Fashion plays a very important role in the daily life of every individual. The word fashion itself covers a wide range of different styles and trends. It is include a popular style of clothes‚ hair‚ manners‚ habits and things able to be changed. Most of people use fashion as a way to express themselves. The word fashion is generally used to mean style in clothing
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Company research Name: Class: Teacher: Date: Table of contents Introduction …..……………………………………………………….. Page 3 Nike history ….………………………………………………………... Page 3-4 Marketing ….…………………………………………………………. Page 4-6 Nike factories ………………………………………………………….. Page 6 Nike financial results ………………………………………………….. Page 7 SWOT analysis …………………………………………………………. Page 8 Conclusion ……………………………………………………………… Page 9 Bibliography……………………………………………………………
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