| 1.Introduction of the company :- Samsung Mobile is the part of Samsung Electronics. As we know Samsung Electronics is famous worldwide for their electrical products. Mobiles are one of the major products of the Samsung Company. The major part of the revenue is contributed by the Samsung Mobile to the Samsung Electronics. Samsung Mobile is the world’s second largest mobile company after over taking the Nokia and Motorola in the last year. Initially Samsung was started in South korea in Daegu with
Premium Mobile phone
Threat of substitutes The threat of substitutes means that a product identical or similar with other product which same characteristics product we found easily. The industry is less attractive when the threat of substitutes is high. In this case‚ we need to produce different product compared to the other firm to attract consumer to buy from us. Our firm threat of substitutes is medium as we are producing the plus sizes of clothing for men and women. In this industry‚ although there are several brand
Premium Clothing Marketing
Samsung brand strengths Master branding strategy Samsung has managed to avoid excessive and unrelated diversification and channeled their resources around one or two dominant businesses. Samsung was previously engaged in manufacturing lower-end consumer electronics under a handful of brand names including Wiseview‚ Tantus‚ and Yepp‚ none of which meant much to consumers. To counter this negative trait‚ Samsung’s management decided to move up the value chain in an attempt to build a stronger identity;
Premium Brand Marketing Advertising
image fit and consumer innovativeness. Brand familiarity also shows indirect effects. Research limitations/implications – The model should be tested with extensions of the same (line extensions) or different categories. It is also necessary to analyse non-fictitious products‚ and to take different moderating effects into account. Practical implications – The results suggest how to protect the brand image from unsuitable extension strategies. The paper shows what kind of perceived fit is more important for
Premium Branding Brand equity Brand
thank to lecturer for showing the guidelines me to finished this assingment. All work during the assingment progress would be nothing without the enthusiasm and imagination from you. Besides‚ the assignment makes me become more focus and know how the right way to make a complete assingment. Again‚ thanks because gave me chance to learn something new and in additional gave me a spirit to produce the best assigment‚ this assingment also gave me opportunity to show my good skill in writing while
Premium Mobile phone
In past two years‚ Samsung and Apple‚ the two leading companies have been in tough competition with each other for better technology. The competition has existed for providing more advanced phone sets‚ laptops and other technological products. More recently the competition of technology has shifted to tablets‚ which is currently more in demand by the end users. Both companies are always pushing their best to provide customers with more advanced systems and capture the maximum customer base. Although
Premium App Store Apple Inc.
that could apply to all demographics‚ not only in Asia‚ but also to the whole world. It was the invention of the Walkman (Walters‚ 2011). The Walkman was the first mobile music device‚ it was the iPod of its time that had completely revolutionised how music was listened to during the late 70’s. It was the ‘wanted’ product of the decade‚ cementing the Sony brand in the mind of consumers as the name in electronics. Like everything‚ what starts must have an end. And the Walkman’s lifespan was 1979-2001
Premium Sony Computer Entertainment Sony
Chapter 13 Essay As the Chinese influence spread throughout more surrounding areas of southeast Asia‚ Japan‚ Korea‚ and Vietnam all imported the culture in different ways‚ as well as to different extents. Japan has its own way that they imported the culture‚ while Korea and Vietnam had a similar approach. Japan seemed more independent and self sufficient than Korea and Vietnam. Korea and Vietnam both seemed very reliant on the Chinese influence. During the Takia‚ Nara‚ and Heian periods‚ from
Premium China Japan Korea
is found the next demanding job is to retain that talent Retaining employees involves understanding the intrinsic motivators of them which many organizations unable to identify. The reason is "Individuals differ greatly in this regard. A company should exert some effort and undertake some analyses to determine the nonmonetary interests and preferences of its key employees‚ and then attempt to meet these preferences in action." In this context organizations need to dig novel approaches to retain
Premium Talent management Employment Costs
Samsung Group Success Bus 478 Wing Hung #200138620 October 11‚ 2007 Samsung is one of the biggest conglomerates in the world with businesses established in shipbuilding‚ contracting‚ and electronics. Global revenues in 2005 alone reach over 56.7 billion (Secrets of Samsung ’s innovation success‚ 2006) and brand tracking firm Interband ranked Samsung as the 20th most valuable brand in the world (As Sony gets a tune-up‚ Samsung Zooms Ahead‚ 2005). Samsung was not really recognized as an
Premium Six Sigma Samsung Group Samsung Electronics