1. Define marketing and discuss how it is more than just “telling and selling.” Marketing is managing profitable customer relationships. The twofold goal of marketing is to attract new customers by promising superior value and to keep and grow current customers by delivering satisfaction. Hence‚ marketing is defined as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Today‚ marketing must be
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Virtual Reality Learning Environments: Potentials and Challenges Computer graphics technology enables us to create a remarkable variety of digital images and displays that‚ given the right conditions‚ effectively enrich education [Clark 1983]. Real-time computer graphics are an essential component of the multi-sensory environment of Virtual Reality (VR). This article addresses the unique characteristics of emerging VR technology and the potential of virtual worlds as learning environments
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| Chapter 1 Introduction 1.1 Background Customer Satisfaction is one of the most important issues concerning business organizations of all types‚ which is justified by the customer oriented philosophy and the main principle of continuous improvement of modern enterprises. Thus‚ customer satisfaction measurement may be considered as a most reliable feedback considering that it provides in an effective‚ direct‚ meaningful and objective way regarding the clients’ preferences and expectations
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ABSTRACT Customer and customer loyalty have an increasing importance in today’s competitive world. The companies follow customer share intelligence instead of market share intelligence. The most used method for this is information technology based customer relationship management. In this paper it is examined the factors that affect this loyalty‚ the place of information technology based customer relationship management variables such as club cards‚ calling centers and web sites
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Managing Virtual Team in Projects University: Athabasca University Abstract Due to advanced communication technologies‚ globalization and outsourcing most of the project management teams are based on groups of individuals called virtual teams who work across time and space using communication technologies. Members of virtual teams may be employees of same company from same country‚ or they can be contractors‚ suppliers and company employees around the globe. Managing
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There are many different key points discussed in class over this semester‚ but the five key points I am discussing include; cognitive development‚ puberty‚ emotional autonomy‚ parenting style‚ and self-esteem. The child I raised in my virtual teen was named Roman and he applied to these key point along with me as the parent with my parenting style. Every parent has different experience with their teen but teenagers can also follow similar development patterns. Throughout my virtual teen‚ Roman went
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1. How does IKEA generate customer loyalty? a) Low price As the case said “IKEA achieved this level of success by offering a unique value proposition to consumers: leading-edge Scandinavian design at extremely low prices” and IKEA’s vision is “to create a better everyday life for the many people.” “People have very thin wallets. We should take care of their interests.” While IKEA overarching strategy is focused on offering customers everyday low prices‚ the loyalty program is one of the ways
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on the personality and self of the brand and product. We would examine how Nike’s product personality can affect the customer buying decisions and how will it links to the customer self-image. Besides that‚ a research of the target market segment and consumer analysis which states the criteria‚ profitability and changing customer environment of Nike would also be included in this assignment. Lastly‚ we would study about how psychographics and lifestyles and affect Nike’s product usage. Introduction
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IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
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How people deal with their loneliness‚differ; they have differents ways to overcome it. Some people don’t mind being lonely‚ but others can’t stand it. In the stories‚ “The Model” and Miss Brill” we can see the similarities and the differences in the way loneliness affected the main characters in lifestyle‚desire‚and feelings. At first sight‚ in their lifestyles‚ Miss Brill and Mr. Elihu are characters of the stories about loneliness and relationship problems. Having no particular friends to communicate
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