SGPIMER Internal factors that impact employment relationship‚ internal and external; Internal factors - pay and reward‚ not only does this motivate and retain staff it can attract potential new employees. Line managers - play a key role in setting the tone of the organisation and are supposed to be respected by employees. If employees know they can trust their managers they are more likely to get along with them and feel they are all part of the same team‚ encouraging work. External factors
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Parle-G Rural Marketing Presented by: Sujit Ranmale (P14045) Aniket Kalode (M14052) Kshitij Sarode (P14047) Introduction • Established: 1929 (Vile Parle‚ Mumbai) • Parle Products: 35% share of Indian biscuit market • Largest biscuit selling brand in the world (ref: Nielsen) • Famous brands: Parle-G‚ Parle-Monaco • Products – Biscuits – Sweet confectionery – Snacks Brand Milestones • G stands for Glucose‚ originally • After 1947: ad campaign as Gluco brand of biscuits and Indian alternative to
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five new ice cream flavours. Tata Tea launched T!ON and enters into non carbonated drinks market. T!ON is a tea and fruit based cold beverage. This is an experiment Tata Tea is doing to attract the youth. The launch of Grappo Fizz is also announced Parle Agro. Like Appy Fizz‚ Grappo Fizz is not just about the brand in a bottle‚ but an entire brand persona woven around it. The bottle in fact communicates directly with consumers introducing Grappo Fizz as Appy Fizz’s cousin. The bottle lists down Grappo
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PRODUCTION LAYOUT Project on: Parle Glucose (parle G) Parle products Submitted by: Kunal R. Doctor. Email : kunalrulz@hotmail.com‚ kunal_doctor@yaho.co.in Class: Fybms Division: A Roll. no.: 14 Submitted to: Prof. Parasuram INDEX • INTRODUCTION • PARLE BISCUIT STORY • THE STRENGHT OF BRAND • THE QUALITY COMMITENT • THE MARKETING STRENGTH • THE CUSTOMER CONFIDENCE • PARLE G - THE EVOLUTION!!! • IMPORT
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THE FALL OF KINGFISHER INTRODUCTION 1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic‚ let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines‚ a division of Tata Sons Ltd. as the first
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THE INDIGO AIR : FIXING THEIR PROBLEMS AT KOLKATA AIRPORT Indigo Air is the one of the prominent low cost airlines operated from India. ➢ a single passenger class ➢ a single type of aero plane commonly the Airbus A320 or Boeing 737‚ reducing training and servicing costs. ➢ a simple fare scheme‚ such as charging one-way tickets half that of round-trips (typically fares increase as the plane fills up‚ which rewards early reservations) ➢ unreserved seating (encouraging passengers
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Parle G The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer‚ called Parle Products Pvt. Ltd. Company overview The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. Parle G are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was established in the Vile Parle suburb of Mumbai
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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Company Background World’s largest producer of selling biscuits brand by tonnage 40% share of total biscuit market in India Produced 650‚000 tons of biscuits/pa. Parle-G comprised of 500‚000 tons Sales INR 35 billion( 68% contributed by Parle G ) Parle products are perceived as “Good value for money” 4 P’s • Parle G • Hide n Seek • Monaco • Krack Jack • Price setter in Market • Seen as value for money Product Price Place • 95% sales in Indian Market • 8000 Distributors
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