HOSPITALITY MANAGEMENT‚ TOURISM AND GASTRONOMY FACULTY Hospitality Management Airbnb: Porter Five Forces Subject: Strategic Management Teacher: Marina Cassilha Group Members: Cheng Bustamante‚ Rebeca Trillo Murrieta‚ José Lima – Peru 2015 Index Page 1. Bargaining power of customers (buyers) 3 2. Bargaining power of suppliers 3 3. Threats of new entrants 4 4. Threats of substitute products or services 4 5. Intensity of competitive rivalry 5 6. Bibliography
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Threat of entrants • High entry cost because of great capital is need for start up the business • Difficult for the small sized companies to enter the market‚ i.e. the top brands are well established company linked to multi-production. • Operating the business is challeging because of costly machiery repairing and professionally quality control is weariness. • Market maturity and saturation which exiting nearly 100 brands and numourous little brands in the market • Entrants are still willing
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retaliation Access to distribution Customer loyalty to established brands Absolute cost Industry profitability; the more profitable the industry the more attractive it will be to new competitors. Threat of new entrants‚ sources. 1)Economies of scale‚ 2)Product differentiation‚ 3)Cost disadvantages independent of size‚ 4)Access to distribution channels‚ 5)Government Policy. Threat of substitute products or services The existence of products outside of the realm of the common product boundaries increases
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Limitations of Porter’s Five-Force Model Chaitanya K Mandyam American Public University System Michael Porter observed and explained the different levels of profitability across firms and industries by his “Porter’s Five - Forces”. The main factors that affect the difference are: 1. Threat of Substitutes‚ 2. Buyer Power‚ 3. Supplier Power‚ 4. Barriers to Entry/Threat of Entry and 5. Rivalry. He analyzed the importance of all these forces minutely and provided
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Porter’s Five Forces Model: an overview Porter’s Five Forces Model: an overview Abstract Porter’s Five Forces Model is a structured framework for analyzing commerce and business establishment. It was formed by Michael E. Porter of the Harvard Business School between 1979 and the mid 1980’s. Porter developed the Five Forces model in opposition to the SWOT (strengths‚ weaknesses‚ environmental opportunities‚ threats) analysis that was an industry standard for businesses to determine how they
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PESTEL ANALYSIS POLITICAL FACTORS/ CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Government interference | Threat | * Government stability | Opportunity | * High Government controlled financial institutions | Threat | ECONOMIC FACTORS /CHINA | KEY DRIVERS | IMPACT ON KOYO JEANS | * Level of disposable income | Opportunity | * Low Economic freedom index rating | Threat |
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Table of Contents 1.Introduction 2.Substitute products 3.Bargaining power of customers 4.Bargaining power of suppliers 5.Entrance barriers 6.Usefulness of the Five forces 7.Limitations of the five forces Model 8.Porter in the airline industry/Ryanair Introduction The model of the Five Competitive Forces was developed by Michael Porter in his book Competitive Strategy: "Techniques for Analyzing Industries and Competitors" in 1980. Since that time it has become an important instrument for
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– Assignment 2 During 2011 significant industrial relation events took place in Australia. One significant event that was widely reported in the media and according to Catanzartiti and Kane (2012) “captured the interest of the mainstream press more than any other case during 2011”‚ was the Qantas Airways Limited (Qantas) dispute”. The Qantas dispute involved varying parties. These parties included Qantas employees and their representing unions‚ Qantas Management‚ the Minister for Tertiary
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sustain a competitive advantage for the given company XYZ‚ would be Porter ’s Five Force Model. The Five Force model gives focus to the external environment of the organization. It reveals the source of competition in an industry‚ and the external influence‚ including the threats and opportunities that an organization has to face in order to gain a competitive advantage. The Value chain on the other hand‚ focuses on the internal analysis of the business activities. In this section we will be briefly be
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Beyond Porter – A Critique of the Critique of Porter The writings of the American managementguru and Harvard-Professor Michael E-Porter are considered to be among the most influential of their subject – and among the most critiqued ones. Porter had a lasting influence on strategic management with his books about competitive advantages on industry level and on global level‚ which were written in the eighties. Porter’s models like the Five Competitive Forces‚ the Value Chain or Porters Diamond have
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