UrbanGames Enterprise Marketing Plan Group Members: Foo Yu Xin Justina Table of Contents 1.0 Executive Summary (to be done last – at least 1 page) UrbanGames Enterprise (UGE) is a newly founded company located at 1st Flr‚ Bgn Hj Lamudin Hj Jafar dan Wun‚ Spg 129 Jln Jerudong. It started business oin March 2012. They cater to the needs of people for social fun. Currently‚ the manpower is made up of a manager and four staff.
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Table of Contents: S.No Page No 1. Introduction 4‚ 5‚ 6‚ 7 2. Environmental Analysis 7 3. Competitive Analysis  Nature of current/likely competition ------------------------------ 7  Possible suggestions to look at ---------------------------------- 7  Current and prospective Competitors ----------------------------- 8 4. Competitive Barriers & Sources of Competitive Advantage 9 5. External
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The film ‘Hugo’‚ directed by Martin Scorsese was released in 2011. It encapsulates the story of Hugo Cabret: an orphan boy who lives in a 1930s train station in Paris. His job was to oil and maintain the clocks in the station‚ however‚ he considers protecting the notebook and fixing the broken automaton that his late father had left him much more important. One particular day‚ Hugo meets Isabelle and quickly befriends her. Soon after‚ they embark on a thrilling adventure‚ in which Hugo is determined
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Importance of a Marketing Plan Think of a successful company in this day and age that has gained success without any use of a marketing plan. Chances are you won’t find one. To have a plan of where the founder of a business wants to take the company is one of the first things that founder thinks of when his idea about the product or service is coming together. Establishing a good marketing plan has proven to be essential to a successful business. “By creating a marketing plan‚ firms like Starbucks
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Colin Osel Shanon C. Torres The Hypertensive Boss Case number 1 Point of view In giving solution to the current case‚ it would be best being tackled from the point of view of Mr. Jimenez‚ the Executive Vice President of Supreme Corporation. I chose Mr. Jimenez’s point of view because the Executive Vice President is the one who is closely in the organization to oversee its operations and decision planning phases. Problem What action to take to give resolve to Mrs. Liza Nakpil’s
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Business plans and marketing plans are quite imperative for the success of a business. These plans outline the mission‚ vision and the financial projections of a business. The business plans assist the owner to comprehend about his or her business in a professional manner. Further‚ usage of the marketing plan and business plan helps to save both time and money as the owner can wisely plan for his resources (Ferrell & Hartline‚ 2011). Through the plans‚ funds can be raised through a well designed
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The episode of undercover boss is about an airways‚ who the president and the CEO is Bryan Bedford‚ to help and find the problem that is ocuring‚ himself will work undercover like a flight attendant with others employees. One of the things that he perhaps in the front line of the employees is that the communication of the personal was very bad between the management and the employees. To distinguish many problems he work on cleaning the airplane‚ checking the baggage‚ cleaning the toilets and also
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Assignment 1: Short Essay – The Invention of Hugo Cabret The Invention of Hugo Cabret (Brian Selznick‚ 2007) tells the story of a mysterious young boy named Hugo‚ living in the walls of a Paris train station in 1931. It follows Hugo’s adventures‚ dreams‚ thoughts‚ and most of all‚ his quest to answer the many questions he has about his past. The Invention of Hugo Cabret “is a graphic novel that successfully alternates slabs of written texts with pages of black and white illustrations” (Lawn
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MAR004-3 Global Marketing Assignment 2: Individual Written Report Developing a Global Marketing Plan for UNIQLO Introduction For Part I‚ Group Presentation‚ you have undertaken a Market Audit and Competitive Market Analysis for UNIQLO. In Part II you will prepare the Marketing Plan‚ i.e.‚ the ‘action plan’. In Part I you have: a) chosen a market (country) from one of the two regions (the European Union or South America)‚ and b) undertaken a market audit and competitive analysis for
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Use third person business writing! No “I”‚ “we”‚ “you”‚ etc. Use MLA style citation! MARKETING PLAN STRUCTURE Title Page (0 points) Executive Summary (5 points) 1 Major aspects of the marketing plan‚ expected outcomes and budget (Describe the substance of the plan‚ do not list the parts.) Table of Contents (requires page numbers) (0 points) Product Statement (5 points) Environmental Analysis 1 Analysis of the External Environment (30 points) 1 Industry Trends—looks
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