Current consumption of many products is well below that of many countries in Asia. The low market penetration of many cosmetics and personal care products offers room for growth. The urban population with increasing purchasing power is the major force driving demand for cosmetics and toiletries. India is a very price-sensitive market and mass-market products constitute the major part of the cosmetics and toiletries market. India’s import of cosmetics and toiletries and intermediate raw materials
Premium Cosmetics Personal care
Chapter7 ANSWERS TO DISCUSSION QUESTIONS 1. How is e-business “redefining old business models‚ with the aid of technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business
Premium Customer relationship management Sales Marketing
corporate is charged of a crime it can be often dismissed as deliberate attempt to defame the company. Hindustan Unilever is the largest consumer brand in India. One out of every three consumer product comes out of its factories. This however does not make HUL a clean company. Neither is this article a deliberate attempt of any sort to throw a negative light on the Consumer Giant. These pages are just to bring to light‚ the injustice caused to a group of ordinary citizens who only wanted to work hard for
Premium Mercury Hazardous waste Unilever
RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
Premium Brand Laundry detergent Brand management
Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
Premium Sustainability Sustainable development Brand
has no hesitation to switch among variety of products which gives them high bargaining power. Bargaining power of suppliers is low with a less threat of forward integration and also high level of competition among the supplier itself. (Refer to 5 forces analysis‚ exhibit 3) With expected rise in urbanization from a 30% in 2007 to 35% in 2015 (in the graph below) still there remains a 65% rural market in the country. 100 80 70 60 40 30 65 35 URBAN RURAL 20
Premium Fast moving consumer goods Unilever Economic growth
Case analysis: Sales Force Training at Arrow Electronics Executive Summary – This case focuses on the training given to the fresh‚ out- of- college sales people at Arrow Electronics and the reasons on why the training programme failed to have the intended effect. Arrow Electronics was the first distributing company to recruit college graduates as a part of their sales force. To bring them up to the skill level required by field sales representatives‚ an elaborate training programme was
Premium Management Human resource management Marketing
EQUITY RESEARCH REPORT (HUL) FMCG SECTOR INDIA OUTLOOK The burgeoning middle class Indian population‚ as well as the rural sector‚ present a huge potential for this sector. The FMCG sector in India is at present‚ the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025. This sector is characterized by strong MNC
Premium Financial ratios Balance sheet Financial ratio
unique in the world. The rationale behind this is domestic demand of the country is yet to be met. Further‚ it has second largest population in world which shall keep the domestic demand in check on one hand while companies will have enough labor force at its option on the other. The company is highly dependent on import of oil which is keeping its trade balance in negative. Government of India is allowing FDI in various sectors to bridge the above gap which in turn fulfills the induction of new
Premium Time Economics Investment
and Management SAU in Nitra Nitra‚ May 17-18‚ 2006 THE SALES FORECASTING TECHNIQUES MARTINOVIC Jelena‚ (SCG) - DAMNJANOVIC Vesna‚ (SCG) ABSTRACT Many sales managers do not recognize that sales forecasting is their responsibility. In this paper we summarized techniques that manager used into two types: qualitative and quantitative techniques. We also discuss the use of computer software in sales forecasting in Serbia. KEY WORDS sales forecasting‚ quantitative and qualitative techniques INTRODUCTION
Premium Forecasting Sales Qualitative research