Mobile I-cream BUSINESS REPORT Business Computing 1 (ISYS2109) Semester 3‚ 2013 Nguyen Le Thu Table of Contents 1. Introduction 2 2. Business discussion 2 a. Sales analysis 2 Sales per shift 2 Sales per district 3 Sales per trucks 4 b. Problem analysis 5 c. Social network promotion 5 3. Recommendations 6 4. References 6 1. Introduction Ha Phuong- an MBA degree holder trained by RMIT Vietnam has created a business named Mobile I-cream which focuses on using trucks to selling ice cream in a locomotive
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Brand Information 1.1 - Company Overview Marble Slab Creamery is a leading purveyor of super-premium hand-mixed ice cream and the innovator of the now famous “frozen slab” technique. Founded in 1983‚ the Houston-based company offers homemade ice cream that is prepared to order on a marble slab‚ using a variety of mix-ins. The brand’s slogan is called “the freshest ice cream on earth” and has now expanded to over 400 locations worldwide. Locally‚ Marble Slab Creamery is owned and franchised
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Sejarah Ice Cream The earliest documented usage of an ice cream type of product is from China around 1000BC. For centuries people from the China and Middle East have enjoyed a delicacy we know as dessert. Marco Polo is believed to have brought the idea back to Italy‚ but it wasn’t until 1533 that our European ancestors sampled the sensation of "frozen cream". The concept was taken up by inventive French chefs and developed from essentially a frozen fruit ice to dairy based ices‚ which were akin
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billion gallons of ice cream and related frozen desserts were produced in the U.S in 20ll” (proquest)? Entrepreneurs across the country have opened thousands of frozen yogurt stores exploiting a nationwide health craze by promoting low fat deliciousness; resulting in a bloodbath of competition and demand. The secret luring customers in by the hundreds are low prices and the fact that the yogurt practically tastes like ice cream (Blumenthal‚ wsjonline). The use of milk rather then cream is the magic formula
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Foods Limited was officially launched as a fully owned subsidiary of Engro in 2004. Using dairy as a stepping stone to enter into the food business‚ the Company has established state-of-the-art processing units in Sukkur and Sahiwal‚ along with an ice cream production facility in Sahiwal. Top quality brands like Olper’s‚ Olwell‚ Tarang‚ Omore and Owsum have been successfully launched under the helm of Company’s dairy products. To support these brands and their highest standards of quality‚ Engro Foods
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innovative ice cream store that would be a neighborhood gathering place for families. Burton "Burt" Baskin and Irvine "Irv" Robbins had a mutual love of old-fashioned ice cream and the desire to provide customers a variety of flavors made with ingredients of the highest quality in a fun‚ inviting atmosphere. They started out in separate ventures at the advice of Irv’s father. In 1945‚ Irv opened Snowbird Ice Cream in Glendale‚ California. His store featured 21 flavors and emphasized high-quality ice cream
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Haagen-Dazs Jan Phillips is the newly hired ice cream product-market manager for Canada for Häagen-Dazs—the world’s leading brand of super premium ice cream (now available in 55 countries) and the market leader in the U.S. Haagen Dazs although owned by Pillsbury‚ in Canada is licensed to Nestle. (http://www.nestle.ca/en/Products/Browse_by_Brand/haagen_dazs.htm) Pillsbury says Häagen-Dazs is profitable globally‚ with total sales of more than $900 million. The company saw its sales grow rapidly
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Teenagers Buying Guide – Frozen Yoghurt VS Ice Cream Teenagers are one of the biggest consumer demographics in the world. Marketers have targeted teenagers not only because of their potential to spend money‚ but also because they have a significant impact on a family’s purchasing preferences. Teenagers are trend-setters. Younger children look up to them to identify and adopt the latest fashions‚ and adults look to teens to determine what is ‘in’. Teenagers determine what is ‘cool’‚ a term that
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many favorite things I love to eat at Wendy’s. My second favorite fast food restaurant is Dairy Queen. They have the best desserts there such as the blizzards‚ the sundaes‚ banana splits‚ their famous waffle cone ice creams and the DQ ice cream sandwich. I always tend to eat the ice cream cones because I do not have to spend that much money the cones cost one dollar
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Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irvine Robbins in 1953‚ from the merging of their respective ice cream parlors‚ in Glendale‚ California. It claims to be the world’s largest ice cream franchise‚[1] with more than 5‚800 locations‚ 2‚800 of which are located in the United States. Baskin-Robbins sells ice cream in over 30 countries. The company is headquartered in Canton‚ Massachusetts.[2] The Baskin-Robbins ice cream parlors started as separate ventures
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