restaurant review
Feeney’s Frozen Yogurt: Small Shop in a Big Industry
Did you know that “ approximately 1.53 billion gallons of ice cream and related frozen desserts were produced in the U.S in 20ll” (proquest)? Entrepreneurs across the country have opened thousands of frozen yogurt stores exploiting a nationwide health craze by promoting low fat deliciousness; resulting in a bloodbath of competition and demand. The secret luring customers in by the hundreds are low prices and the fact that the yogurt practically tastes like ice cream (Blumenthal, wsjonline). The use of milk rather then cream is the magic formula that gives frozen yogurt a less fattening mouth-watering taste.
North Carolina has joined the nationwide frozen yogurt kick with three frozen yogurt shops every ten miles. Feeney’s frozen yogurt shop in Greensboro is one of the states biggest competitors. Pulling into the parking lot to Feeney’s Frozen Yogurt, one would be quick to judge the experience they are about to have. Stuck between a massive Harris Teeter and less impressive Papa John’s Pizza, Feeney’s ordinary white sign outside with a questionable pink and green frozen yogurt symbol of some sort, my expectation were immediately set low. However, Feeney’s Frozen Yogurt is a perfect example of the famous saying “ don’t judge a book by its cover.
Once you overcome the generic outside display and walk through the glass door that reads open, the first step inside feels like you are standing in one of the rooms in Willy Wonka’s Chocolate Factory. The first thing you see when you walk into Feeney’s Frozen Yogurt is an overwhelmingly cute set up. Between the Easter pale green walls accompanied by playful circle designs and bright pink pillars the tone is set for lighthearted and fun atmosphere. Walking down the main isle where there are about five or six little circle tables with very retro cream-colored chairs, one can’t help but feel bubbly in this small room. Although the front of the store is pleasant to
Did you know that “ approximately 1.53 billion gallons of ice cream and related frozen desserts were produced in the U.S in 20ll” (proquest)? Entrepreneurs across the country have opened thousands of frozen yogurt stores exploiting a nationwide health craze by promoting low fat deliciousness; resulting in a bloodbath of competition and demand. The secret luring customers in by the hundreds are low prices and the fact that the yogurt practically tastes like ice cream (Blumenthal, wsjonline). The use of milk rather then cream is the magic formula that gives frozen yogurt a less fattening mouth-watering taste.
North Carolina has joined the nationwide frozen yogurt kick with three frozen yogurt shops every ten miles. Feeney’s frozen yogurt shop in Greensboro is one of the states biggest competitors. Pulling into the parking lot to Feeney’s Frozen Yogurt, one would be quick to judge the experience they are about to have. Stuck between a massive Harris Teeter and less impressive Papa John’s Pizza, Feeney’s ordinary white sign outside with a questionable pink and green frozen yogurt symbol of some sort, my expectation were immediately set low. However, Feeney’s Frozen Yogurt is a perfect example of the famous saying “ don’t judge a book by its cover.
Once you overcome the generic outside display and walk through the glass door that reads open, the first step inside feels like you are standing in one of the rooms in Willy Wonka’s Chocolate Factory. The first thing you see when you walk into Feeney’s Frozen Yogurt is an overwhelmingly cute set up. Between the Easter pale green walls accompanied by playful circle designs and bright pink pillars the tone is set for lighthearted and fun atmosphere. Walking down the main isle where there are about five or six little circle tables with very retro cream-colored chairs, one can’t help but feel bubbly in this small room. Although the front of the store is pleasant to
Cited: Burros, Marian. "EATING WELL; Soft-Serve Desserts: How Low in Calories?" The New York Times. N.p., 9 Aug. 1989. Web. 10 Mar. 2014. Burros, Marian. "Frozen Yogurt: Tasty, But No Health Food." The New York Times. The New York Times, 25 June 1991. Web. 10 Mar. 2014. Kadet, Anne. "New York City Happily Drowning in Fro-Yo; Frozen-Yogurt Shops make their Ubiquitous Mark." Wall Street Journal (Online) Jun 08 2013 ProQuest. 10 Mar. 2014. Hurley, Jayne, and Bonnie Liebman. "How Smart Is Tart? The New Frozen-Yogurt Craze." Nutrition Action Health Letter, May 2010. Web. 10 Mar. 2014. Taylor, Martha L., Burgin Ross, and Carinthia A. Cherry. "Obesity in Older Adults: A Challenge for North Carolina Health Care Professionals and Policy Makers." NC Med Journal 69.5 (2008): 393-97. Web. 9 Mar. 2014. Blumenthal, K. "Frozen-Yogurt War Turns some Dealers Sour on the Business --- Big Glut of Franchisees Leads to Charges of Swiping Names, Workers, Menus." Wall Street Journal May 30 1984, Eastern edition ed.: 1. ProQuest. 10 Mar. 2014. Middleton, Otesa. "Study of Rural Children Links Risk Factors and Adult Health." Wall Street Journal Nov 11 2003, Eastern edition ed. ProQuest. 10 Mar. 2014. "Study on Eating Habits is Upbeat, but some are Wary of the Results." Wall Street Journal Oct 14 2004, Eastern edition ed. ProQuest. 10 Mar. 2014. Budak, Jasmine. "YOGURT WARS." Profit 05 2013: 29-32. ProQuest. 10 Mar. 2014. "Vanilla Top Ice Cream Flavor with Americans; Frozen Yogurt Regaining Fans." Targeted News Service Jun 21 2012 ProQuest. 10 Mar. 2014.