ENERGY‚ PETROLEUM‚ AND MINERAL LAW AND POLICY STATEMENT OF ORIGINALITY ID STUDENT: 090018034 PROGRAMME: MSc in International Oil and Gas Management MODULE: CP52044 Strategic Management and Organisational Analysis TITLE OF RESEARCH PAPER: THE PETROLEUM PRODUCTS MARKETING INDUSTRY
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Volkswagen India & VGSIPL. Volkswagen India – Volkswagen branded cars. VGSIPL – Audi and Skoda. Marketing strategy in India – Product‚ Place‚ Price‚ Promotion. ISSUES Caters mainly to luxury segment. Higher price range – except Skoda Fabia. Lack of brand awareness among Indian consumers. Lack of aggressive marketing in earlier phases. Lesser sales than BMW‚ Mercedez‚ etc (SIAM). Lack of consumer knowledge – what Volkswagen stands for. Perceived value v/s Perceived price
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Introduction Distribution Supported Pricing & Design Registration Most Semiconductor Manufactures choose 2 channels to sell their products. Direct where Value‚ Quantities or Strategic reasons Manufacturers uses its own sales operations. Remaining customers supported indirectly through distributors‚ setting distribution bye price to allow the distributor to make margin. Manufactures allow Distributor to apply for Volume or Strategic pricing and getting further discount called supported pricing. Some Products
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Pricing Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost‚ market place‚ competition‚ market condition‚ and quality of product. Pricing is also a key variable in microeconomic price allocation theory. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix. The other three aspects are product‚ promotion‚ and place. Price is the only revenue generating element amongst
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Promotion Strategies Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion mix is the specific blend of advertising‚ public relations‚ personal selling‚ and direct marketing tools that company uses to persuasively communicate customer value and build customer relationships. For example‚ Tissot have using different type of advertise to abstract consumer to purchase our product. There
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Task P5 ‘Explain how and why groups of customers are targeted for selected products’ Customers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product‚ the opinions of friends‚ direct dealings with the company‚ and the advertising and other representations of the company. Irrespective of whether a
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Nursing’s Role in Health Promotion and Prevention Sheri Lancaster Grand Canyon University: NRS-429V-0101-Family Centered Health Promotion September 26‚ 2014 Nurse’s Role in Health Promotion and Prevention According to the Medical Dictionary for the Health Professions and Nursing (2012)‚ health promotion is defined as‚ “Any activity that seeks to improve a person’s or population’s health by providing information about‚ and increasing awareness of‚ at-risk behaviors associated with various diseases
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| | |Wheat & wheat floor |55% | |Meat (total animal product ) |25% | |Total vegetables |20%
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Colonial Policies The British had conquered India to promote their own political interest so followed many repressive policies. These policies become major barrier to India’s development. Some of these policies‚ especially those followed by Lord Lytton gave birth to nationalism. Lord Lytton was Viceroy from 1876-1880. The resentment against the British rule increased because of repressive measures. 1. In 1877 he organised a Grand Delhi Durbar to proclaim Queen Victoria as the Empress of India. Indians
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Running Head: The Marketing Mix: Distribution Channels What might the inventors of new “flying cars” need to consider to develop a distribution strategy for their proposed products? Customers are more sophisticated than ever before and they have access to high quality information from the internet‚ so they make decisions based off excess information. The first step that should be considered to sale Flying Cars is a centralized location. Once a location is established then what would
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