1. Introduction IKEA is one of the most successful manufacturing and retail furniture companies operating in today’s global marketplace. IKEA manufacture from the bottom up‚ top down furniture that offers environmentally friendly‚ state of the art designed furniture that is both affordable and attractive to its customers via their online‚ catalogue and worldwide distribution channels‚ with a logistics network that are low cost footprints with the enforces on cost efficiencies couple with technology
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MBAA 514: Marketing Case Study of the IKEA Company September 12‚ 2011 Embry-Riddle Aeronautical University- Worldwide Executive Summary IKEA (2011) has found a wide market in the discount furniture industry. The mission is simple- provide furniture to help everyone decorate as they like (IKEA‚ 2011). The company always strives to lower costs and pass savings to consumers (IKEA‚ 2011). It provides exceptional products which enabled the company to increase sales through the recession (Manners
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|STRATEGY MANAGEMENT 1 | |IKEA | | | | | | | |MANOJ KUMAR OUDAYA COUMARIN
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ANALYSIS Student name: Aigerim Abdykarimova Tutor: mr.Georoge IKEA International Group SWOT analysis for 2013 Company Background Name: IKEA International Group Industries served: Retail Headquarters: Netherlands Current CEO: Mikael Ohlsson Revenue: € 27.000 billion Employees 139‚000 Strengths 1. Customer knowledge One of the key competitive advantages IKEA has is its extensive knowledge about the customers. The company understands the purchasing factors
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IKEA Case Write-Up Q1-Q4 (1) What are IKEA’s competitive priorities? IKEA’s competitive priorities are to supply quality home furnishings at a low price without making the customer feel cheap. IKEA keeps its offerings less expensive by driving down costs associated with production and shipping by introducing new efficiencies into the process‚ in other words superb execution of supply chain management. (2) Describe IKEA’s process for developing a new product. IKEA’s process for developing
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Firstly The IKEA organizational structure isn’t very hierarchical‚ everyone is treated equal. An example of this is that managers and regular employees (these are actually referred to as Co-workers) wear the same blue & yellow outfits. Managers are expected to do the same things regular employees have to do‚ so managers and employees stock the shelves together. The organization really treats their employees very well. IKEA is a really big corporation they have stores all over the world‚ including
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Use of Information Systems at IKEA: Information systems play a significant role in enabling operations at IKEA. IKEA is positioned as a best cost provider in furniture. According to The IKEA website [1] Originally IKEA was founded in Ämhult in Sweden and since then they have 298 IKEA outlets worldwide and use a variety of information systems to enable them to manufacture efficiently‚ track stock levels‚ order stock and make informed decisions based on operational reports. Roles of Information Systems
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capital needed to start the business. Demand of household furniture is high. IKEA furnitures don’t have a such significant competitor but other areas like textile and kitchenware have. Alongside Kodin Ykkönen becomes one competitor as a full department store but it doesn’t compete in price. Buyers‚ bargaining power: Ikea ensure that their customers in all aspects will be satisfied for quality service they provide. Ikea has focused their marketing approach on demands and needs of the buyer for
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Company’s Background IKEA is a Swedish company which sells affordable furniture and is famous for their D.I.Y furniture. They are the largest furniture retailer in the world and currently operates in 38 countries with a total of 332 stores. IKEA’s concept is to make use of unwanted woods and transform them into useful furniture‚ resulting in an affordable yet stylish product. They are also well known for their delicious food served in their restaurant which is located in their store. Ingka Holding
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the strategy analysis stage‚ a firm‚ in this assignment IKEA will identify and evaluate its external and internal environment. External environment can be further divided into general environment and also the competitive environment. The use of several tools such as PESTEL analysis‚ Porter’s five forces‚ Value chain analysis‚ SWOT analysis is essential to assist IKEA to identify the firm operating environment. At strategy formulation stage‚ IKEA focus on to attain and sustain a competitive advantage
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