Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages
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Executive Summary This report was commissioned to to plan and develop an integrated marketing communications campaign strategy for Redbull energy drinks. The aim of the report was to rebrand Redbull as an alternative to alcohol on a night out and to recommend ways of increasing sales volume for Redbull energy drinks by 50%. The research draws attention to the fact that Redbull energy drinks already are the number one energy drink in the world with 4.6 billion cans sold internationally in 2011
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Contents | Introduction | The small and young rabbit raised his ears as he hears the sound of rattling cages around him. His big blue shiny eyes stare at the man with the long lab coat approaching it. As the man starts unlocking the small rusty cage‚ the animals around start getting unstable and it almost seems like a cry for help from their part as the rabbit is taken by the man with clamps. The purpose of this research task is to prevent cruelty to animals and to disseminate animal
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TOYOTA Pakistan Indus motor co. -: INTRODUCTION:- HISTORY: Indus Motor Company (IMC) is a joint venture between the House of Habib ‚ Toyota Motor Corporation Japan (TMC) ‚ and Toyota Tsusho Corporation Japan (TTC) for assembling‚ progressive manufacturing and marketing of Toyota vehicles in Pakistan since July 01‚ 1990. IMC is engaged in sole distributorship of Toyota and Daihatsu Motor Company Ltd. vehicles in Pakistan through its dealership network. The company was incorporated in Pakistan
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The Affects of Spatial Orientation on a Pilot and a Safety Approach Brian R. Erb Aeronautical Science for Management Professor Boring January 10‚ 2010 Each day millions of people put their lives in the hands of pilots. Whether they are civilians or military personnel‚ these individuals depend on the pilot to get them to their destination safely. What they often overlook is that there are various aeromedical factors that are essential features in the lives
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Apple and Microsoft are considered the top competitors in the computer and electronic manufacturing industry. Their ongoing battle for number one has been more than prevalent to the public in the last ten years. Everywhere you go‚ there is either an ad for an iPhone or an ad for Microsoft and they are continually differentiating themselves from each other with every opportunity that they can get. The differences of the two companies do not out weigh the similarities‚ but they sure have a large impact
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How many times has the US population heard that large farms are more productive than small farms? The public perception is heavily influenced by the media. The most common stance on small farm economics is usually sided with the large corporate farms‚ especially in large court battles. Here in the United States‚ the question was asked more than a half-century ago: what does the growth of large-scale‚ industrial agriculture mean for rural towns and communities? Small family owned and operated farms
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uniliversrilanka.lk) 4.3 Campaign Idea • Increase brand awareness. • Build brand image. • Increase customer traffic. • Increase inquiries from end users. • Provide information . Increasing consumption of an established brand They followed IMC tools as follows‚ 4.4 Advertising The main objective in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. Every major medium had been used to deliver these
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goals and objectives can be best accomplished through an integrated approach‚ not just through marketing but through all communication functions.’ (Wilcox et al. 2013) This integrated approach is often called Integrated Marketing Communications (IMC). Describe why this integrated approach is gaining momentum‚ highlighting the various communication functions‚ and those areas in which an overlap or integration can realise significantly better results both tactically and strategically for both
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year in retail sales. The market leaders are Sabra with a 40% market share and Tribe with an 18% market share. The remainder of the market is somewhat fragmented with specialty and store brands. Media Plan Assignment - You must read the MK323 IMC (Awareness) Tutorial before beginning this assignment! You are attempting to build awareness for women above 45 and older with an income over $50‚000. The total size of this target market is 23 million. Sabra has decided they ONLY want to choose
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