Bucharest‚ Romania Tel: 40-731-338-803 Received: February 10‚ 2012 doi:10.5539/ijms.v4n2p121 Abstract Integrated marketing communication (IMC) is one of the most controversial areas of research‚ the concept marking a constant progress from the simple coordinating of promotional tools to a complex strategic process. Further to the evolution of modern marketing‚ where IMC has become a major way of achievement the objectives of a company‚ there is a need to identify opportunities to increase its impact on
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by: Hazel Simeon Florence Ratuita Michael Glenn Pasion Jayson Rivera Executive Summary The MMSU procesed meat products specifically pork meatballs‚ pork burger patties‚ pork lumpiang shanghai and pork siomai lacks marketing strategies as IMC. The IMC plan is to promote these different products and launch it in thye market applying the basic principles and essential strategies to achieve its objectives to keep yhis products on track with the different competing products in the market. Problem
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AN ANALYSIS OF IMC AUDIENCE CONTACT TOOLS By GL Morgan Topic: An Analysis of IMC Audience Contact Tools Marketing Communications Name of the tutor Institution Date (2130 words ) Tables of Contents I. Executive Summary…………………………………….……………………….1 II. Introduction…………………………………….………………………………..2 III. IMC Audience Contact Tool……………………….……………………………3 A. Broadcast media…………………………….……………………………3 B. Print Media………………………………….……………………………4 C. Public Relations And Publicity………………….……………………….4
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positioning in the market‚ SWOT. As well the plan includes an external situation analysis regarding the competition‚ its customers and the environmental factors. When these aspects are covered up the plan then explains why Costa Cruise lines needs new IMC plan and describes what the plan is about. Afterwards the tools and strategies are described: the messaging‚ promotional tools‚ media selection and budgeting. Finally the evaluation and measurement of success is described and a conclusion is given.
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Haix has been producing quality footwear for over twenty years. Their hiking boots are some of the best available and they use only the highest quality materials. From specialized climate systems to watertight construction‚ all of their products are made for maximum utility‚ durability‚ and comfort. Hiking with their products is made more comfortable and easy thanks to their anatomically formed features and specialized climate system. High Quality Footwear Haix’s high-quality craftsmanship shows
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automobiles such as the Mazda Protegé and MAZDA6. How is each IMC tool used to market automobiles? Integrated Marketing Communications has been playing a vital role in the automobile industry today. This integration has helped buyers and potential buyers take decisions considering Price‚ Reliability Performance and at the same time also made it possible for automobile companies to market their products accordingly. In this case as well many of IMC tools have been used to help market Mazda its products
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International Markets "Footwear Men’s Shoes" To present the range of product "Footwear Men’s shoes" I chose the German brand PUMA. It’s a company created in 1924 in Germany. This company proposes a large range of shoes. In fact it sells football shoes‚ cricket shoes‚ baseball shoes‚ running shoes and motorsport shoes. I. Product We will see more precisely in this study the product range: motorsport shoes. You can see here three models of shoes: II. Distribution in France
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IMC AND THE USE OF SOCIAL MEDIA PLATFORMS TO ENGAGE WITH CONSUMERS Vu Tram Anh Nguyen - 1312116 Abstract This paper analyzes the use of social media to engage with consumers in an IMC campaign. It cannot be denied some benefits of social networks such as the fast transmission‚ globalization‚ and cost saving but it also have the drawbacks. Hence‚ it is necessary to study why and how marketers choose to use them (especially Twitter and Scoop.it) to give an objective view on the establishing of social
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SUMMARY The Fashion Bag industry has reached the peaks of popularity over the last few years. So much so that it has turned out to be a multi million peso industry and is now recognized as a full fledged branch of fashion just like clothing and shoes. MUSA COLLEZIONE is the conceptualized name of the business. It caters working women ages 24 to 44 years old residing in Quezon City. With its design and quality‚ our product will surely give a satisfaction in every woman’s need. MUSA COLLEZIONE
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Integrated Marketing Communications Group Project First Surname Student Number Email Charlie Marriott 1103 2885 Charlie_marriott15@hotmail.com Robert Marsh 1101 2895 Rwmarsh91@gmail.com Rhys Gleecher 1126 8796 rgleecher@gmail.com Sarah Raleigh 1126 5941 Sare9393@hotmail.com Will Hipsley 1101 2857 whipsley@hotmail.com Keegan Rezek 1085 5791 keegan.rezek@gmail.com Table of Contents Page Number Executive Summary
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