1. INTRODUCTION The assignment focuses on analyzing and comparing two companies which belong to same sector or industry with a marketing angle. The purpose states that the study of the module Marketing Management needs to be implemented in virtual front by providing thoughtful process to the company chosen. 2. Two Companies In The Same Sector 2.1 About The Company: Coca Cola Coca-Cola is produced by The Coca-Cola Company of Atlanta‚ Georgia‚ and is often referred to simply as Coke (a
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“The Pepsi Refresh Project: Viral Marketing” Frederick Thomas Business 508 Summer 2012 • Dr. Lisa Toson “The Pepsi Refresh Project: Viral Marketing” 1 Introduction; Purpose: Pepsi way of using another avenue in selling their brand product to the public. The Pepsi Refresh Project obligated to make $20M in grants toward social innovation projects selected
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Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi Refreshes the
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PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated
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A study on the various factors affecting consumer’s buying behaviour of Pepsi and its brand personification in Gurgaon. Submitted by Aamer Rushnaiwala Priyanka Kawatra Shakeb Khan Tanuj Arora Meenakshi Mishra Sudeepta Barua IILM INSTITUTE OR HIGHER EDUCATION‚ GURGAON Sector 53‚ DLF Golf Course Road‚ Gurgaon-122003 DECLARATION This report is submitted after thorough collection and analysis part for the subject Market Research undertaken in the fourth term from 1st February 2012 to
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HAPPY BIRTHDAY‚ GLOBALISATION 1. Identify the policy implications for MNEs who fully believed in the globalization scenario of Professor Levitt? After professor Levitt of Harvard Business School popularised the term globalisation in 1983‚ many MNEs jumped into the global market to practice his widely accepted theories and to imply their policies relevant to his ideas on globalisation. The policies implied were role of technology‚ standarisation of products‚ enormous economies of scale‚
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GLOBALISATION BENEFITS EVERYONE.DISCUSS. In recent days‚ our world is changing more and more every day. Globalisation refers to the increasing global relationships of culture‚ people and economic activity. It is generally used to refer to economic globalization: the global distribution of the production of goods and services‚ through reduction of barriers to international trade such as tariffs‚ export fees‚ and import quotas and the reduction of restrictions on the movement of capital and on investment
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DEFINATION OF ECONOMIC GLOBALIZATION: Economic globalization is the term used to define the increasing integration of national economies that is occurring in association with modern technology and trade liberalization. With the helps of modern inventions‚ technology‚ communication and transportation such as Internet‚ mobile phones and airplanes‚ the world is becoming smaller. Countries and regions formerly separated be geography and forms of technology. Many multinational companies are successfully
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Globalization refers to the growing phenomenon in which world societies‚ cultures‚ politics‚ and economies are becoming ever closer together (Kiely and Marfleet‚ 1998). Singh (2005) referred to globalization as a world in which complex economical‚ political‚ cultural‚ and social processes interact and operate irrespective of national boundaries and distance. Sibert (1999) analyzed globalization from an economic perspective. He defines globalization as the reduction in market segmentation and the
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employees. PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo’s brand names are over 100-years-old‚ but the corporation is relatively young. PepsiCo was founded in 1965. Pepsi Co is one of the largest companies in the beverage industry. The market share of the Pepsi is first to Coca Cola. About 39% of the worlds market the products of PepsiCo control share. In Asia‚ they selected Lahore to make their regional office. This was done in 1970. This regional office is
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