keeping customers happy‚ not only by providing good food‚ but also excellent service is the key to staying competitive. ! a) Explain in your own words‚ how customer relationship management is proving to be a successful tool for organisations to retain and attract new customers. b) Suggest different ideas that Rajat can use to keep the customers happy in his chain of restaurants. (Total : 718 + 752 = 1470 words) 1a. Delighting the Customer Building relationships with customers has become
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background As an individual assignment‚ we have been given the topic: “Operation Management is the ‘heart’ of any business and we are all operations manager. How can managers actually understand how logistics network design and operations influence customer satisfaction?”This assignment’s rationale has been towards aiming a dialectical approach to the understanding of operations and logistics management in today’s business settings. Thus‚ I have tried to extensively cover in my report all the relevant
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Sears Sears‚ Roebuck and Co. vs Wal-Mart Stores‚ Inc 1. In the time highlighted in the case‚ Sears and Wal-Mart both had impressive ROEs for the retail industry. However‚ the retailing strategies of the two large department store chains vary. Wal-Mart operates as a discount retailer and even has a slogan of “Always low prices.” In contrast‚ Sears is a more traditional department store. Based on this distinction‚ Wal-Mart focuses on high turnover and less on profit margin. Wal-Mart and Sears
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2013 Operations Management TABLE OF CONTENTS Section Introduction 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Operations and Productivity Operations Strategy in a Global Environment Total Quality Management Forecasting Design of Goods and Services Process Strategy and Capacity Planning Location Strategies Human Resources‚ Job Design and Organisational Effectiveness Supply Chain Management Inventory Management and JIT Systems Aggregate Scheduling Materials Resources Planning (MRPII) Project Management
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RELATIONSHIP MARKETING What is relationship marketing? Relationship marketing is a more personal approach to promotion which encourages a dialogue with customers and allows more targeted communications. If done well‚ benefits include increased customer retention‚ and the generation of ’brand ambassadors’ who promote your product via word of mouth. Advantages of continued relationship marketing with customers: The advantages of continued relationship with customers: 1. The continued
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Kmart and Sears: Still Stuck In The Middle? On January 22‚ 2002‚ Kmart Corporation became the largest retailer in U.S. history to seek bankruptcy protection. Kmart management said that they would outline a plan for repaying Kmart’s creditors‚ reducing its size‚ and restructuring its business so that it could leave court protection as a viable competitor in discount mass-marketretailing. Emerging from bankruptcy in May 2003‚ Kmart still lacked a business strategy to succeed in an extremely competitive
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Cross-cultural studies in the social sciences[edit] Main article: cross-cultural studies The term "cross-cultural" emerged in the social sciences in the 1930s‚ largely as a result of the Cross-Cultural Survey undertaken by George Peter Murdock‚ a Yale anthropologist. Initially referring to comparative studies based on statistical compilations of cultural data‚ the term gradually acquired a secondary sense of cultural interactivity. The comparative sense is implied in phrases such as "a cross-cultural
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Australia’s Low Carbon Opportunity EnErgy EfficiEncy Boost Profits Cut Emissions Create Jobs How to make Australia energy efficient The Energy Efficiency Council is the peak body for companies that provide energy efficiency services and products to business and government. Together‚ Australia’s top efficiency experts have developed a set of policies that would transform Australia into a competitive‚ low-carbon economy. Key sectors for action Industry The top 200 companies in Australia
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SEARS CASE STUDY by Robert A.G. Monks and Nell Minow -------------------------------------------------------------------------------- Introduction The great advantage of publicly held companies is that they bring together capital and managerial expertise‚ to the benefit of both groups. An investor need not know anything about making or marketing chairs in order to invest in a chair factory. A gifted producer or seller of chairs need not have capital in order to start a business. When
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Sears Case StudyBy: Manish AgarwalFor: Prof. Kara LombardiDate: 06/25/2012 | Evolutionary or revolutionary? Sears needed a huge strategic and behavior change to transform the organization for profit making business i.e. employee-customer-profit model. One of the key objectives Sears identified was to improve customer experience via employee behavioral change. In order to leap from billions of dollars in loses to millions of dollars in profit in few years can only be described as
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