BTEC LEVEL 2 DIPLOMA IN TRAVEL AND TOURISM UNIT 14 Exploring Airports and Airlines Assignment No: 14b Assignment title: The Passengers Journey Subject Lecturer: Monish Bhandari For this task I will be explaining the passenger’s journey throughout an airport‚ and what they will come across. I’ll explain the journey from walking through the entrance to boarding your flight‚ there are also many facilities you and others will find useful. Functional areas-landside Check-in As
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[pic]TOURISM MARKETING & PROMOTION DECEMBER 2009 TOURISM MARKETING & PROMOTION Instructions to candidates: a) Time allowed: Three hours (plus an extra ten minutes’ reading time at the start – do not write anything during this time) b) Answer any FIVE questions c) All questions carry equal marks. Marks for each question are shown in [ ] 1. Discuss the information you will expect to find in the main sections of a typical tourism development plan and provide examples to support
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2 w elcome TRAvEL TOURISM cULTURE HERITAgE Multi-sensory Marketing and its application in tourisM Nearly all brand communications appeal to two senses - visual and auditory. Yet the way we interact with the environment around us contradicts this practice. In fact‚ branding is many times defined as the sum total of ALL experiences. Multisensory marketing allows tourism managers and marketers to directly impact all five senses and thus create a strong emotional bond with current and prospective
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The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment‚ the microenvironment and the macroenvironment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers‚ so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro
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The large scale impacts of Tourism include environmental‚ socio-cultural and economic impacts. Impacts can be positive‚ as well as negative‚ but should never be underestimated. The concept of sustainability is factored into these tourism impacts‚ when the size of the impacts become large enough to drastically alter economic‚ socio-cultural and environmental areas of a tourist destination. The importance of these impacts will be analysed and evaluated in this essay‚ keeping in mind that this will
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respondents. A. Nature of Research Statement of the problem Are the LPU Tourism Students satisfied with the tourism uniforms bought from LPU based on affordability‚ comfort‚ quality and availability? Scope and limitations This study seeks to find out the over-all satisfaction of the LPU tourism students on the tourism bought in LPU. Thus‚ the locales of this study are Lyceum of the Philippines University- Manila Tourism students of Academic year 2014-2015. Significance of the Study This research
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Tourist motivations Content: Introduction P:2 Definition P:3 Nhatrang P:3 Maslow’s hierarchy P:4 Push and Pull P:5 Conclusion P:5 Introduction. Travelers always have a motivation or more to travel‚ whether they travel as in groups or individuals. What motivates tourists is different from each tourist to another‚ due to age‚ sex and so on. Because of that‚ It’s not easy to set all the motivations in one theory. Tourist motivations became an
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uncertain marketing environment deeply affects the organization’.Discuss this statement‚explaining what is meant by the’marketing environment’ and explaining how it might affect marketing plans and activities with an example. The Marketing Environment The marketing environment refers to all of the internal and external forces that affect a marketer’s ability to create‚ communicate‚ deliver and exchange offerings of value. The factors and forces within the marketing environment
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Topic One: The Marketing Environment 1. What is meant by the term marketing environment? The marketing environment consists of the actors and forces that affect a company’s capability to operate effectively in providing products and services to its customers. It is useful to classify these forces into the micro-environment (customers‚ competitors‚ distributors and suppliers) and the macro-environment (political and legal‚ economic‚ social/cultural‚ technological‚ environmental‚ legal forces). These
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Strategic Marketing Plan Table of contents 1. Executive summary………………………………………………………………………..1 2. Mission statement………………………………………………………………………….2 3. Goals and objectives……………………………………………………………………….2 4. Market segmentation strategy ……………………………………………………….3 4.1 Demographic segment………………………………………………………………………………………..3 4.2 Psychographic segment………………………………………………………………………………………5 5. Positioning strategy………………………………………………………………………..6 5.1 Identify possible competitive advantage……………………………………………………………
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