1. Introduction Tourism is travel of people for leisure‚ pleasure‚ family or business purpose usually for certain duration away from their usually environment. Tourism has become a popular global leisure activity. Tourism can be domestic or international‚ which helps in major sources of economic for many countries.¬¬¬ People travel for a different reason to explore‚ understand‚ participate‚ education etc‚ at the certain places is called the destination. The “destination” refers to the place that
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The marketing environment of a firm consists of 2 different parts‚ the micro-environment‚ and the macro-environment. The micro environment of a firm is all the actors within a firm which affects its ability to sell final products to its customers. The macro environment‚ are all actor which are potentially harmful‚ and pose a threat towards the firm. The micro environment is affect by 6 actors‚ which are the firm‚ suppliers‚ market intermediaries‚ customers‚ competitors‚ and the public. Within
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Your Majesty‚ ladies and gentlemen‚ dear eco-tourists‚ Welcome to Oslo. And welcome to this Conference (on global ecotourism) Norway is famous for its beautiful fjords‚ mountains and scenery. They are major tourist attractions. In fact‚ some of the Norwegian fjord landscapes are on the World Heritage List. Ours is therefore a precious heritage. A heritage that belongs not just to present day tourists and Norwegians‚ but to future generations as well. It is our duty to take good care of
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VISITBRITAIN Contents Overview 3 1.0 Examine the importance of marketing within the company and consider the part it has played in the overall success of the company 3 2.0 Critically analyse the strategies adopted by the company in recent years (focusing on STP‚ product/market development‚ and competitive positioning) 4 2.1 Segmentation‚ targeting and positioning. 4 2.1.1 Geographic segmentation 4 2.1.2 Psychographic
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Environmental Impacts of Tourism in Bhutan The concept of tourism development in Bhutan took place in post 1974 period during the reign of late majesty‚ King Jigme Dorji Wangchuk in national assembly. However‚ tourism business begun its operation with 274 tourist in 1974 at the time of coronation of fourth king‚ His Majesty Jigme Singye Wangchuk and since then tourism business started growing in Bhutan. Tourism is now recognized as having considerable potential as a tool for development and as a
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Introduction We are going to make a marketing plan examines the launch MHS-FS3 3D Bloggie Sony HD Camera into Vietnam. Sony Bloggie 3D MHS-FS3 camera is revealed in exhibition CES 2011 in Las Vegas. The Sony Bloggie 3D HD camera includes unique features that break through the cluttered category while still offering simple high quality MP4 video and still photo shooting‚ as well as easy web sharing capabilities. The line of portable devices‚ anchored by the recently launched Sony Bloggie
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Socio-cultural impacts of tourism in Turkey [pic] Date: 23 January 2009 Table of Content Page: Introduction…………………………………………………………..3 1.What are socio- cultural impacts in general?...........................3 2.What is the tourism development in Turkey (Mediterranean area)?………………………………………………………………... 3.What are the impacts for the Mediterranean area?.................. Conclusion…………………………………………………………. Introduction This report deals with the problem statement
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The Impact of Tourism on Economy of Singapore Introduction Located in the southern tip of Malay Peninsula‚ Singapore is a sovereign city-state and island country in Southeast Asia. By 2012‚ the population of the country was 5.3 million‚ composed by 62 percent citizens and 38 percent permanent residents or foreigners. As a small country with limited resources‚ it is strategized to develop itself as a trading-based and tourism-based country. In 2013‚ there were 15.6 million tourists visited the country
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Tourism Marketing Develop Marketing strategy for Tanzania TABLE OF CONTENTS 1. Introduction 3 2. Methodology 3 3. Findings 3 4. Discussion 3 5. Conclusions 7 6. Recommendations 7 7. Bibliography 8 1. INTRODUCTION The scope of this report is to assess the Tanzania’s Tourism Board marketing strategies‚ giving a guide of what
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steady decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining
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