Chapter 3 The Marketing Environment Learning Objectives 1. Describe the environmental forces that affect the company’s ability to serve its customers. 2. Explain how changes in the demographic and economic environments affect marketing decisions. 3. Identify the major trends in the firm’s natural and technological environments. 4. Explain the key changes in the political and cultural environments. 5. Discuss how companies can react to the marketing environment. Chapter Overview
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MARKETING ENVIRONMENT Introduction Marketing does not occur in a vacuum. The marketing environment consists of external forces that directly and/or indirectly impact the organization. Changes in the environment create opportunities and threats for the organizations. Definition: ▪ A company’s marketing environment consists of the actors and forces outside marketing that affect the marketing management’s ability to develop and maintain successful relationship with its target markets
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Course Name: Service Marketing Topic:Using Social Media to Promote Tourism Destination in Bangladesh Date of submission: 17th April‚ 2013 Executive Summary Being one of the best ‘Largest Industry Tourism enters in the business field with an objective to gradually become the top company of the world. To achieve the goal Social Media will play a vital role in the future. This report covers a thorough analysis of using social media to promote tourism destination and its benefit analysis
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Agra Fort Amar Singh Gate‚ one of two entrances into Agra’s Red Fort Agra Fort (sometimes called the Red Fort)‚ was commissioned by the great Mughal Emperor Akbar in 1565‚ and is another of Agra’s World Heritage Sites. A stone tablet at the gate of the Fort states that it had been built before 1000 but was later renovated by Akbar. The red sandstone fort was converted into a palace during Shāh Jahān’s time‚ and reworked extensively with marble and pietra dura inlay. Notable buildings in the fort
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Shwedagon Pagoda Yangon‚ formerly known as Rangoon‚ was the capital of Myanmar‚ is known for its colonial architecture‚ which although decaying‚ remains an almost unique example of a 19th-century British colonial capital. Friendly street vendors‚ traditionally dressed local people‚ attracting old Chevrolet buses and trishaws‚ all make a feel like a museum of Yangon downtown life. Shwedagon‚ the heart of Yangon‚ is the most profoundly honoured pagoda in the country and interesting history behind
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Introduction The impact of the Internet on travel agencies Rob Law Kenith Leung and James Wong The authors Rob Law‚ Kenith Leung and James Wong are all Faculty Members in the School of Hotel and Tourism Management‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong. Keywords Leisure activities‚ International travel‚ Tourism‚ Internet‚ Online databases‚ Hong Kong Abstract This paper examines tourist perceptions of the potential for the elimination of travel agencies in
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TOU2002 – Tourism Impacts and Sustainability Topic: Socio-Cultural impacts of tourism Tourism considered as global phenomenon which is carried out by persons itself. This naturally results in meeting of different culture‚ economy‚ progress‚ status‚ etc. round the globe. Human being considered as social animal cause’s significant social culture impact by tourism. According to Teo (1994) impacts are defined as “change in value system‚ moral‚ conduct‚ individual behaviour‚ relationship
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Methodology for hospitality and tourism Research Title: Potential of Dataran Bengkoka‚ Pitas to be developed as a tourism destination Researcher: Noyihin Binti Sangkong (KK1190074) COURSEWORK/QUIZ COVER PAGE FOR FRONT COUNTER ACAD DEPARTMENT TO BE FILLED IN THE STUDENT AND ATTACHED TO THE COURSEWORK/QUIZ Name of Student NOYIHIN BINTI SANGKONG Matric Number KK1190074 Course Code and Name HUB 3214 / Research Methodology For Hospitality And Tourism Assignment Title Research
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Abstract The research focus is about Alfresco restaurant in Hanoi and has 6 main parts that are Introduction‚ Customer Analysis‚ Service Settings‚ Internal Marketing‚ Recommendation and Conclusion‚ Reference. In the first part‚ we give a brief introduction of the company’s service‚ marketing objectives and targeted market of Alfresco restaurant.. Besides‚ a description of the target market for the business‚ customer expectations and perceived benefits‚ evaluating the service in terms of perceived
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BTEC National Travel and Tourism 2007 Unit 1 Assignment – Investigating Travel and Tourism Introduction This assignment is made up of a number of tasks which‚ when successfully completed‚ are designed to give you sufficient evidence to meet the Pass (P)‚ Merit (M) and Distinction (D) grading criteria for the unit. If you have carried out the activities and read the case studies throughout this unit in the accompanying textbook‚ you will already have done a lot of work towards completing the
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