Tourist Behaviour ASPECTS OF TOURISM Series Editors: Professor Chris Cooper‚ University of Queensland‚ Australia Dr C. Michael Hall‚ University of Otago‚ Dunedin‚ New Zealand Dr Dallen Timothy‚ Arizona State University‚ Tempe‚ USA Aspects of Tourism is an innovative‚ multifaceted series which will comprise authoritative reference handbooks on global tourism regions‚ research volumes‚ texts and monographs. It is designed to provide readers with the latest thinking on tourism world-wide and in
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The Marketing Environment Environmental Variables There are two categories of variables in the marketing environment that shall shape all aspects of a company’s strategic plans: 1. Macro environmental category includes: demographic; economic; social-cultural; competitive; political-legal; and technology variables. 2. Microenvironmental category includes: the company itself; customer served by the company; suppliers; distributors; market intermediaries that assist in making and marketing
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MARKET ENVIRONMENT ________________________________________ • Before we start with marketing environment it is important to know what a market is and how can marketing be defined as. MARKET • A market is any structure that allows buyers and sellers to exchange any type of goods‚ services and information. • The market facilitates trade and enables the distribution and allocation of resources in a society. • Markets allow any tradable item to be evaluated and priced. A market emerges more
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THE POSITIVE AND NEGATIVE IMPACTS OF TOURISM INTRODUCTION What comes to mind when you think about tourism? Hopefully fun‚ relaxation‚ good food‚ perhaps adventure. Tourism is possibly the greatest people-moving pursuit on the planet today‚ as well as one of the highest-grossing industries. Tourism Is one of the remarkable success stories in modern times because it can earn huge amount of money at stake. Tourism is important in many ways in the world it can be for leisure business
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[pic] BA MARKETING MANAGEMENT WITH LANGUAGES Honours Dissertation SESSION 2009/10 Stagnation of Spanish tourism from the point of view of British tourist BEATRIZ MARTIN LOPEZ 09010987 Supervisor: Ros Sutherland Declaration I declare that the work undertaken for this BA Dissertation has been undertaken by myself and the final Dissertation produced by me. The work has not been submitted in part or in whole in regard to any other academic
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Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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P1 Domestic Tourism Is when you usually take a short holiday/short break in your own country. So for someone living in the UK‚ it means they will travel anywhere in the UK. So for example a tourist living in the UK might visit go to Madame Tussauds‚ BlackPool Tower‚ North Pier‚ Blackpool Zoo and more. Outbound tourism is when a tourist living in the UK visits another country. So like if a tourist was living in the UK‚ they might travel to France‚ and visit The Eiffel Tower‚ Disney Land‚ Futuroscope
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10 Forces that Impact Businesses By James D. Underwood from Competitive Intelligence For Dummies Competitive intelligence (CI) enables an organization to continually evolve in response to ever-changing conditions. These conditions‚ or forces‚ can be classified into ten distinct categories. The first two forces described in this article — market and technological forces — drive the velocity of change. In other words‚ changes in these areas require your organization to adapt very quickly to take advantage
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Cost of terrorism – Effect of the September 11 attacks on tourism industry: 1The total economic impact of 9/11 is realistically immeasurable; however the world travel and tourism council has estimated the decrease of the travel and tourism demand world wide to be 10%. 2Job loss of 8.8 million people globally including airlines‚ hotels‚ tour operators‚ car rental and credit card companies‚ creating a 1.7% decrease of total GDP for the world economy. Terrorism is an inhuman act which is
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