Introduction Inditex is an eight-brand group of the world’s largest fashion retailers with its headquarters located in La Coruna‚ in Spain. Founder and majority owner of the company is Amancio Ortega‚ famous Spanish entrepreneur. Chairman and CEO of the company is Pablo Isla Alvarez de Tejera. Inditex’s corporate culture is based on close communication between the customers and the employees. Today company has more than 100.000 employees worldwide. The largest brand of Inditex is Zara‚ which
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designs only 10‚000 are approved. This illustrates the flexibility of ideas generation and on the other hand the huge number of designs reflects the ability to meet almost all the fashion requirements by customers of all ages (up to 55). Parent company Inditex Group shortens the time from order to arrival by a complex system of just-in-time production and inventory reporting that keeps Zara ahead. Zara distribution centers can have items in European stores within 24 hours of receiving an order and in America
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CASE STUDY: THE COMPANY WHERE EVETHING COMMUNICATES Paloma Díaz Soloaga and Mercedes Monjo INTRODUCTION On December 10‚ 2010 Inditex opened its 5.000 th store in Rome. The company‚ worldwide leader in fast fashion since 2007 and now even surpassing giants GAP.co and H&M‚ has managed to attain success in strict silence. Or so it seems. th The 5.000 Inditex shop is a Zara fifth floor and eco-friendly store and the group has 1.688 more around the world. It is not easy to sell clothes
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single items per year running through their stores (Zara: Cool Clothes Now‚ Not Later). History of Zara Zara’s history begins with the owner of the company‚ The Inditex Group. Inditex Group is a large company founded in Spain made up of more than 100 companies operating in textile design‚ manufacturing and distribution. Inditex operates over 5.693 stores in 85 markets. The best well-known brands are: Massimo Dutti‚ Bershka‚ Oysho‚ Pull and Bear‚ Zara‚ Zara Home and Stradivarius (Official website
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By 2005‚ Zara’s 723 stores had a selling area of 811‚100 square metres in 56 countries. With sales of e3.8 billion in the financial year 2004‚ Zara had become Spain’s best-known fashion brand and the flagship brand of e5.7 billion holding group Inditex. Inditex’s stock market listing in 2001 turned Amancio Ortega‚ its founder and a self-made man‚ into the world’s twenty-third richest man‚ with a personal fortune that Forbes magazine estimated at $12.6 billion. Among the keys to Zara’s success
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with 546 stores in 30 countries today ?from which 340 are outside Spain- and ?2914‚3 millions of total sales in 2002‚ is undoubtedly the group?s locomotive (Inditex‚ 2003). In 2002 it represented 33% of the group?s total stores‚ accounted for 72% of the group?s total sales and contributed to the holding?s total profits for ?540.4 millions (Inditex FY2002 Results Presentation‚ 2003). Moreover‚ Zara with 75-90 new stores within 2003 takes the lion?s share in group?s current year store openings (total
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INTRODUCTION ABOUT ZARA • Established in 1975‚ Zara is the flagship of Inditex (Industria del Disen˜o Textil‚ SA). • Inditex has become the world’s second largest clothing retailer with 2‚692 stores spread across 62 countries worldwide by the end of January 2006. • In addition to Zara‚ which accounted for 66 percent of the group’s turnover in 2005 • Inditex owns seven other clothing chains: Kiddy’s Class (children’s fashion) Pull and Bear (youth casual clothes)
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Journal of Economic Geography Advance Access published October 23‚ 2007 Journal of Economic Geography (2007) pp. 1–18 doi:10.1093/jeg/lbm035 Global sourcing: insights from the global clothing industry—the case of Zara‚ a fast fashion retailer Nebahat Tokatli* Abstract Until recently‚ Zara‚ a major international clothing retailer and pioneer of ‘fast fashion’ principles‚ kept almost half of its production in Spain and Portugal‚ earning the reputation of being one of the exceptions to globalization
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It is estimated that 80 precent of Zara’s production is carried out in Europe which is within the small radius of its headquarters in Spain. In fact‚ almost half of its production is in owned or closely-controlled facilities. Counter-intuitively Inditex has also gone the route of owning capital-intensive manufacturing facilities in Spain. In fact‚ it is a vertically integrated group‚ with up-to-date equipment for fabric dyeing and processing‚ cutting and garment finishing. 3.2 Supercharged
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ZARA CASE 1. Which theory is the best representative of Zara’s (Index’s) internationalization? Zara has applied the Uppsala internationalization model to their strategy‚ and even more than that. This theory shows that international activities require both general knowledge and market-specific knowledge. Therefore‚ the more understanding the company has in a specific market‚ the more value and succeed they can create. That is also exactly what Zara applied to their internationalization strategy during
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