Name- JUGJEET SINGH Id- std02144 Assessment 1. Implement marketing strategies and tactics Briefing stakeholders- Persons involved directly or indirectly with the organisation or project. BBQfun will be the leading outdoor-lifestyle retailer‚ catering to the growing need for furnishing new and renovated dwellings in the greater Brisbane area. Board of directors- BBQfun’s board of directors need to approve the plan‚ customers specific needs‚ prepare a report of high population in Greater Brisbane
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the tone for the entire company‚ and in this case‚ many of the stakeholders‚ as well (Enron: The Smartest Guys in the Room‚ 2005). Sometimes‚ examples of what does not work‚ is an excellent way to understand more clearly why something does work. Insight into Enron provides just such an example. Top management it clear that the only important aspect was to make money and continually grow the stock prices (Enron: The Smartest Guys in the Room‚ 2005). Even though several employees questioned‚ if
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corporate scandals of Enron‚ Tyco‚ and WorldCom. Before filing for bankruptcy in 2001‚ Enron Corporation was one of the largest integrated natural gas and electricity companies in the world. It marketed natural gas liquids worldwide and operated one of the largest natural gas transmission systems in the world‚ totaling more than 36‚000 miles. It was also one of the largest independent developers and producers of electricity in the world‚ serving both industrial and emerging markets. Enron began as a pipeline
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[Case/Article Name]: The Enron Wars – Vanity Fair | The Watkins Memo | Questions: 1. Why do you think the whistleblowers we’ve encountered have all been women? The first reason I guess is women are more considering about emotions not about objective facts. Maybe a man won’t do anything he thinks it is wrong. He will refuse wrong things immediately. But women judge things by their own standards. For instance‚ if a woman likes the person who tells a woman to do something wrong based
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Business Strategy Enron Case Study 09/08/12 Enron Case Study: From Company to Conspiracy 1. What is the History of Enron‚ and what current situation does it find itself in? Enron was created by a combination of companies. These companies were Houston Natural Gas and InterNorth. These companies were merged together in July 1985. CEO of Houston Natural Gas‚ Kenneth Lay became chairman and CEO of the combined company. This happened in February 1986. The company changed its name to Enron on April 10th
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C H A P T E R 5 Customer Acquisition Strategies and Tactics M anaging customer acquisition consists of a variety of interrelated tasks and activities. Among the more important are pricing programs‚ advertising‚ alternative and direct marketing systems‚ sales promotions‚ and personal selling methods. Based on the solid foundation of developing a customer-oriented company‚ customer acquisition creates the lifeline of sales and return visits vital to a company’s long-term success. The product life
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This case study is extracted mainly from two major novels titled “What went wrong at Enron” by Fusaro P.C. and Miller R.M. and “The unshredded truth from an Enron insider” by Brian Cruver. The Vision Called Enron The history of Enron goes back to the 1920’s‚ when a pair of Houston pipeline companies was incorporated to carry gas along the coast of the Gulf of Mexico. In 1956 these companies merged under the name of Houston natural Gas (HNG). While these companies were working along the coast
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Your Name: Javeria Awan My Name: Professor Preston Cameron Class Number & Name: SBU200 27702‚ Business and Society Date: October 27‚ 2014 Case Analysis – Case # and Case Title: Big Pharma’s Marketing Tactics Contents Introduction: 1 Issues faced by Big Pharma: 1 My Analysis: 2 The stake holders: 2 Consumers: 2 Community: 2 Government: 2 Doctors and Medical Students: 2 My perspective: 2 My recommendations: 3 Conclusion: 3 References: 3 Introduction: The Big Pharma or Pharmaceutical industry
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this paper is consider three possible rationales for why Enron collapsed—that key individuals were flawed‚ that the organization was flawed‚ and that some factors larger than the organization (e.g.‚ a trend toward deregulation) led to Enron’s collapse. In viewing “Enron: The Smartest Guys in the Room” it was clear that all three of these flaws contributed to the demise of Enron‚ but it was the synergy of their combination that truly let Enron to its ultimate path of destruction. As in any organization
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In October of 2001 the Enron scandal was revealed‚ which led to their bankruptcy. It was the biggest bankruptcy reorganization in American history at that time. In the movie Jeff Skilling suggest that money is the only thing that motivates people‚ and I agree with him. Money might not directly motivate everybody but it plays a part in everybody’s motivation. Money is the reason people stay in school longer than required‚ the reason people work‚ and the reason why people get out of bed in the morning
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