ACI’s retail arm Swapno is probably among the biggest ever marketing failures in the marketing history of Bangladesh. The only comparable event (in terms of investment and withdrawal) that comes in my mind is the launching and withdrawal of Rothmans of BATB. ACI spent huge money on infrastructure and branding and created a lot of buzz but awfully failed to attract traffic and generate fat. The reasons for this less than expected performance fall in two categories– operational issues and theoretical
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International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
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STUDY ON ASSESMENT OF EFFECTIVENES OF AUTOMATED TELLERMECHINES ON FINACIAL SERVICES DELIVERY BY COMMERCIAL BANK IN SIB Submitted in partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINISTRATION Of the University of Calicut By Mr. SUBAIR K.K. Reg No: EJALMBA061 Under the guidance of Asst Prof Mrs.
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years after the events of Cleopatra and Antony and was therefore heavily influenced by Roman views of‚ not only‚ the couple themselves but also by Roman’s understanding and expectations of relationships‚ gender and race. Plutarch highlights the inseparability of Cleopatra and Antony with his long list of the couple’s activities. To the modern reader‚ this behaviour would likely be understood as “romantic love”‚ the positive effect of two people having immense feelings for one another. Considering
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characteristics of service marketing and which of these characteristics are most significant in the case of car rentals. In general‚ services are characterized by their intangibility‚ perishability‚ heterogeneity and simultaneity. But different services vary significantly in the extent to which these characteristics hold. Intangibility--While strictly speaking‚ the "service" of car rental is intangible‚ given the physical nature of the rented vehicle‚ it really is not as intangible as many other services
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Hundred Years of Solitude there are several motifs that contribute to conveying the theme of a cycle of solitude that the characters are unable to escape from. In his novel‚ Gabriel Garcia Marquez creates an imaginary town called Macondo where the inseparability of the past‚ present and future becomes clearly evident. Although this town was once secluded from the world it was transformed over a span of one hundred years by births‚ deaths‚ marriages and different cultures. However‚ the motif of memory
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The Mythical Man-Month The Mythical Man-Month (Brooks‚ 1995) is a collection of lessons the author learned during his experience working on a large software project. One of the very first errors he suggests is considering a program as a programming software product‚ without realizing that a programming software product is nine times more expensive than a simple program. Brooks (1995) then addresses the common failure to deliver software projects on time. The reasons he gives to explain this problem
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customer variability. Her beings with an example of a business that have their customers show room floor and how customers aren’t simply opening their wallets‚ they are involved in the ongoing operation of the company. Even though Ms.Frei focuses on service businesses‚ her article provides useful insights for libraries. The first step in managing customer variability is understanding the forms it can take. Arrival variability: This is the first and most common type of variability. This type
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Through the symbol of the wind as a microcosm for the natural world and Ahab’s interaction with the wind‚ Herman Melville argues that human will will never been able to subvert the natural world long term‚ and short term attempts will be at the cost of the individual. Throughout Moby Dick‚ Melville characterizes Ahab as ambitious and charismatic‚ a leader who constantly internally and externally compares himself to a god. The wind acts as a symbol‚ an object that represents a greater intangible motif
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Clients can’t see or touch services before they purchase them. This makes services difficult to conceptualize and evaluate from the client perspective‚ creating increased uncertainty and perception of risk. From the firm’s perspective‚ service intangibility can make services difficult to promote‚ control quality‚ and set price. 2. Services are often produced and consumed simultaneously Services are often produced and consumed simultaneously. This creates special challenges in service quality
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