Reference List: Ala-al ak‚ B‚A‚M.‚ & Alnawas‚ I.A.M. (2010). Mobile marketing: Examining the impact of trust‚ privacy concern and consumers’ attitudes on intention to purchase. International Journal of Business and Management‚ 5(3)‚ 28-41. Amen‚ U. (2010). Consumer attitude towards mobile advertising. International Journal of Comtemporary Research in Business‚ 2(3)‚ 75-105. Bomariya‚H.‚ & Singh‚ R. (2011). Attitude towards advertising and information seeking behavior – A structural equation
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A report on Corporate Social Responsibility of International Business Machines Corporation (IBM) SUBMITTED TO Rabeya Sultana‚ Assistant Professor‚ Department Of MIS‚ University of Dhaka SUBMITTED BY Akibul Kowser Pahlowan Student ID: 61222-15-055 Summer Semester 2012 Department of MIS. University of Dhaka. Candidate’s Declaration I certify that the report entitled “A report on Corporate Social Responsibility of International Business Machines Corporation (IBM)” submitted as
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1. Business and Economics WEEK 4: Theories of International Trade and Investment 2. QUESTION 1 Mercantilism is a bankrupt theory that has no place in the modern world. Discuss. 3. Mercantilism - a country should maintain a trade surplus‚ even if that means that imports are limited by government intervention. Bankrupt theory because: – Inconsistent with the general notion of globalization. • Eventually‚ a country will find it difficult to export if it imposes oppressive quotas and tariffs on
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CSR IMPLEMENTATION A. Short history of CSR In the global context‚ the term CSR into use since the 1970s and increasingly popular‚ especially after the attendance book Cannibals With Forks: The Triple Bottom Line in the 21st Century Business (1998)‚ by John Elkington. Developing three essential components of sustainable development‚ namely economic growth‚ environmental protection‚ and social equity‚ which was initiated by the World Commission on Environment and Development (WCED) in the Brundtland
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The direction of the company’s corporate societal marketing efforts Corporate social responsibility (CSR) can be defined as the business practices that are based on ethical values‚ in order to meet the legal requirements‚ as well as respect for people‚ communities‚ marketplace and environment (what is corporate social responsibility‚ 2002). They are many different ways to determinate CSR‚ but the main purpose of the CSR can be explain as the management of stakeholder are giving concern toward
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1. The buyer decision process of a traditional Porsche customer starts with the consumer’s recognition of a need for the product. In this case it is the need for a new car. The Porsche marketers look to those needs that consumers look for in a car and find out what brought previous customers to their product so they can satisfy the needs of the new customers searching for their next car. After deciding the need for a car the consumer will potentially indulge in further research towards the options
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This is an international marketing report on the chocolate brands of MARS Incorporated‚ an American global family owned company runs in the United Kingdom market. There are three main sections in the report which are background and introduction section that provides relevant information of MARS including its objectives and segmentations‚ as well as explains the market analysis tools that are used; environmental analysis section which states the significant factors affect MARS chocolate in UK market
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Case 4.4: “A New Work Ethic” Student: Maria Leiva Instructor: Prof. Chuck Brooks Date: January 29‚ 2012 Introduction This assignment discusses the case of James Sheehy‚ who worked undercover in a restaurant and discovered the attitude of the younger generations towards work ethics‚ especially under the customer service area‚ which they lacked‚ and also how they perceived employee theft. The following questions are to help us analyze and maybe even understand where business
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policy to globalize its business. IKEA never enters a new potential market by opening a retail outlet. IKEA sets up a supplier link with host country to reduce approach in which local suppliers provide valuable inputs. IKEA has concentrated its international expansion in Asia mainly through company-owned subsidiaries. IKEA entered the Malaysian market as part of its expansion drive across Asia. Examples of Asia country that have IKEA franchise business are Malaysia‚ Taipei‚ Singapore and Hong Kong
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Assessment 2 COURSE: DIPLOMA OF MARKETING June 2015 Bradomina F. Index 1. What are the media which you propose to choose and why? (Hint: base your answer on the following factors‚ number of target audience reachable by the media‚ Cost vs Reach). 2. Mention the budget allocation for each of the media vehicles‚ based on the cost and scheduling factors. You may choose to use the budget estimation/budget allocation tables given in your workbook. Note: This budget
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