Marketing Environment Marketing environment defined as ‘those condition and influences impingeing or potentially impingeing on marketing’ or anything that has an impact on what marketers do. Why pay attention? The world is changing constantly‚ if marketers don’t understand changes‚ they may be threatened. By consistently monitoring the environment‚ marketers can plan effectively and plan. There organisation ready to face change. Other definition; Actors and forces outside of marketing that
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WELCOME TO VIRTUAL REALITY Virtual Reality‚ (2013) Contents 1. Introduction ………………………………………………………………………………3 2. Research Summary………………………………………………………………………3 2.1 Immersive Virtual Environment Technology CAVE………………………………4 2.2 Semi Immersive Systems Powerwall………………………………………………..5 2.3 Characteristics…………………………………………………………………………..5 2.4 Benefits…………………………………………………………………………………..5 3. Comparison System Characteristics…………………………………………………
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Micro Environment The actors close to the company that affect its ability to serve its customers – the company‚ suppliers‚ marketing intermediaries‚ customer markets‚ competitors‚ and publics. 1. The Company a. All groups/departments in a firm are interlinked. 2. Suppliers a. Suppliers form an important link in the company’s overall customer value delivery system. 3. Marketing intermediaries a. Helps the company to promote‚ sell and distribute the goods and services to final buyers. These
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and systematic overview of different market structures and market forces as well as the global factors affect to economy and shape national business activities‚ I strive to indicate an insight about the behavior of organizations in their market environment and how the global factors serious impact on production and business activities. In this report‚ I decided to choose two organizations—including EVN (Vietnam Electricity) and VINAMILK (Vietnam Dairy Products Joint Stock Company) as well as Vietnam
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privatization of public utilities/companies‚ Vietcombank suffers the massive pressure on the system; there is both commercial and political pressure to create a profitable and efficient public utilities system. The affects of economic‚ social and global environment are also important the operation of privatization of public utilities/company. In Vietnam‚ there is a specific type of economics systems which depends on economic development situation of Vietnam. In addition‚ Vietnam also has social welfares
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International Journal of Business and Social Science Vol. 2 No. 20; November 2011 Work Environment‚ Service Climate‚ and Customer Satisfaction: Examining Theoretical and Empirical Connections Padmakumar Ram Director of Experiential Education & Associate Professor‚ School of Management‚ New York Institute of Technology Sixth circle - Zahran Street‚ P.O. Box 840878‚ Amman 11184 Jordan Swapna Bhargavi . G Research Scholar Sri KrishnaDevaraya Institute of Management Sri KrishnaDevaraya
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The External Environment All outside factors that may affect an organization make up the external environment. The external environment is divided into two parts: ● ● Directly interactive: This environment has an immediate and firsthand impact upon the organization. A new competitor entering the market is an example. Indirectly interactive: This environment has a secondary and more distant effect upon the organization. New legislation taking effect may have a great impact. For example‚ complying
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anchored by the recently launched Sony Bloggie Touch‚ now is 3D technology. With the Sony Bloggie 3D MHS-FS3 every one can capture “had to be there” in a whole new way anytime‚ anyplace. Our marketing plan contains 5 main parts: 1. Marketing environment analysis 2. Defining target market 3. Target marketing strategy adopting 4. Positioning 5. Developing marketing mix strategy. Marketing environment 1. Competitor analysis In Vietnam‚ the electronics
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Customers Customers * Sometimes known as a client‚ buyer‚ or purchaser * The recipient of a good‚ service‚ product‚ or idea‚ obtained from a seller‚ vendor‚ or supplier for a monetary or other valuable consideration * one who absorb organizational outputs * represent potential uncertainty to an organization * Their taste can change and they can become dissatisfied with organization’s product or service Customers are generally categorized into two types: * An intermediate
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QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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