Introduction Giordano is a Hong Kong - based clothing company which has made a great success in breaking into the international market. By the end of 2012‚ Giordano has make it appearance in more than 40 territories‚ upon 2‚700 stores with over 8‚000 friendly staff and became one of the most recognized brand in the Asia Pacific region. The company has a long 31-year-process of developing (since found 1980‚ and the first store was open in the following year) and internationalizing with both
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name of its previous owner‚ Hutchison. However‚ the brand was marketed as Hutch. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group‚ the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007. In Mumbai‚ it was earlier known by the name Orange‚ a brand that used to be marketed by its former owner‚ Hutchison. Still earlier it was known as Max
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(a) Describe how marketing techniques are used to market products in two organisations [IE] A marketing strategy is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. Marketing techniques are the tools used by a business’s marketing department. The marketing department will set out to research and identify the most appropriate techniques to use and develop on in order to make profits. These marketing techniques include
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------------------------------------------------- TABLE OF CONTENT 1. EXECUTIVE SUMMARY ..……………………………………………………… 3 1.1 Introduction of Company Background ……………………………… 3 1.2 Objective and Goal ………………………………………………………… 3 2. SUPPLY CHAIN MANAGEMENT IN MCDONALD’S 2.1 What Is Supply Chain Management ……………………………… 4 2.2 Supply Chain Process …………………………………………… 5 2.3 The Importance of Supply Chain Management ……………………. 6 2.4 McDonald’s Suppliers ……………………………………………… 7 3. DISTRIBUTION CENTRE ………………………………………………………
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P5: Explain the characteristics of the local business environment In this task‚ I have been asking explain the characteristic of local business environment. I will relate it into the following * Markets * Sector and industry changes * Economic trends * Legal Framework * Markets * Sector and industry changes * Economic Trends * Legal Framework The legal frameworks are all laws and regulation that are made by the government; those laws are made
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Introduction of subway The goal at each SUBWAY restaurant is to offer a quality product that is made specific to each individual customers taste. Your SUBWAY sandwich is made-to-order‚ exactly the way you want it. Subway the fast-food market of submarine sandwiches and salads has more 32000 stores in ninety-one countries and generates some $12 billion in annual revenues. The franchising chain opened its first international restaurant in Bahrain in 1984. Since then subway has expanded worldwide
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CHAPTER 1 INTRODUCTION 1.1 BACKGROUND Creativity: Creativity (or "creativeness") is a mental process involving the generation of new ideas or concepts‚ or new associations of the creative mind between existing ideas or concepts. From a scientific point of view‚ the products of creative thought are usually considered to have both originality and appropriateness. An alternative‚ getting more popular everyday is the conception of creativity is that it is simply the act of making something
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Introduction Franchising is a method of doing business where a franchisor licenses trademarks and methods of doing business to a franchisee in exchange for a recurring royalty fee. Franchisor is the party who grant the franchise while franchisee is the one who purchase the right for franchise. This form of business has a tremendous growth in the last 50 years‚ started in United States in the 50s and then expanded to Europe. Nowadays‚ the rest of the world is beginning to implement the euphoria
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P5 – explain how employee performance is measured and managed Describe these 3 methods of measuring performance 1. Performance indicators – performance indicators outline what an employee does right for example if they receive a 10/10 positive feedback from who they serve and zero defects. 2. Goal theory – this is a method of motivation in which someone is given a goal to work towards to so their work output will increase. 3. SMART targets - choose at 3 from this list - Sales targets – this
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Introduction to Business Business plays a major role within our society. It is a creative and competitive activity that continuously contributes to the shaping of our society. By satisfying the needs and wants people cannot satisfy themselves‚ businesses improve the quality of life for people and create a higher standard of living. It is a way for individuals to provide goods and services to consumers‚ and at the same time‚ produce a profit for themselves. Businesses are not only important
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