ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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A Detailed Project Plan on How ITC Sonar‚ Kolkata Can Increase its Guest List Presented By: Sougat Kumar Nayak (Project Director) Raj Bhattacharjee (Asst. Project Director) Sweetie L (Project manager) AnanyaSinha (Asst. Project Manager) KaushikPoddar (Project Co-ordinator) ordinator) 1 Table of Contents About ITC Sonar‚ Kolkata Objectives and Scope Methodology Action Plans Action Plans (Quarter Wise) Plan application with planned Timelines Plan application with planned Timelines (Quarter
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ITC VISION AND MISSION: Vision: Sustain ITC’s Position as one of Indian’s most Valuable corporations through world class performance‚ creating growing value for the Indian economy and the company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment‚ delivering superior and sustainable stakeholder value. Corporate Strategies ITC is a board-managed professional company‚ committed to creating enduring value for the nation and the
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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98% of legitimate domestic cigarette sales. The unique tobacco consumption pattern is the combination of tradition and more essentially the tax imposed on cigarettes. Cigarette smokers pay almost 85% of the total tax revenues generated from tobacco. ITC is the leading companies in the Indian tobacco market‚ holding a 72% share of the market’s volume. Godfrey Philips accounts for a further 12% of the market’s volume. Indian consumption of tobacco does not follow western trends with 38% of tobacco being
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Pritzker in 1957. The first hotel purchased was located in Los Angeles‚ California. Hyatt is a management company that runs the operations of each hotel even though most of the Hyatt hotel properties are privately owned. They currently have two hundred sixteen hotels around the world and recently purchased one hundred forty three AmeriSuite hotels which were renovated and are being operated under their new name‚ Hyatt Place. Hyatt is known for specializing in luxury hotels that also provide meeting
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A marketing strategy is essential for the development‚ growth and sustenance of a business as well as ensuring that the business maintains its competitive advantage. The best example of a Marketing Plan is one that is not dependent on just one or two forms of Marketing. "Your plan should be to test many different forms of Marketing on a small scale. This can include Internet Marketing‚ E-Marketing‚ Direct Mail‚ Telephone Marketing‚ Advertising‚ Referrals‚ Direct Sales‚ Guarantees‚ Pricing Strategies
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The Hilton Hotel Marketing Strategy1. New Products and servicesHilton Hotel Corporation won the Best Customer Focus award in November 2005 from theprestigious UK National Business Award. In a speech given by Hilton International SeniorVice President Of Marketing ‚ Mike Ashton said that the reward recognised the newcustomer brand promise to put back a little of what life takes out and the philosophy of Equilibrium which influenced how the hotels look‚ how they develop their products
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Concerns and the Growing Regional Response 2.0 OVERVIEW OF DUBAI HOTEL PERFORMANCE . 2.1 Luxury Hotels Supply and Demand Summary (2007) 2.2 Luxury Hotel Room Occupancy Indicators (2000-2006) 2.3 Luxury Hotel Bed Occupancy Indicators (2000-2006) 2.4 Luxury Hotel Average Room Rate Indicators (2000-2006) 2.5 Luxury Hotel RevPAR Indicators (2000-2006) 2.6 Luxury Hotel Revenue Indicators (2000-2006) 3. COMPETITIVE SET ANALYSIS 3.1 Competitive
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