Airline for the People JetBlue Airlines has a short but overall successful history in air travel. According to the “Customer Protection” page of their website (2012)‚ their goal is‚ and always has been‚ “bringing humanity back to air travel.” JetBlue values its strong company culture‚ as described on their “Work Here” website page (n.d.)‚ and its communication structure encourages upward and downward communication‚ which lessens the power gap within the organization. JetBlue works with many different
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challenges in AirTran integration | Aspire Aviation. (n.d.). Aspire Aviation. Retrieved November 15‚ 2012‚ from http://www.aspireaviation.com/2012/02/06/southwest-airlines-faces Thompson‚ A US Airways SWOT Analysis. (n.d.). Info Refuge. Retrieved November 15‚ 2012‚ from http://www.inforefuge.com/us-airways-swot-analysis USPages - Airline - Continental Airlines‚ Inc readers‚ S. T. (n.d.). Southwest Airlines SWOT Analysis | AlaaBukhamseen.AlaaBukhamseen | MBA Graduate. Retrieved November 13‚ 2012‚
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Acknowledgement 3 Executive Summary 4 Project Outline 5 Industry Life Cycle 7 Key Success Factor (KSF) 8 Industry Analysis (Porter’s Five Forces) 10 SWOT Analysis Internal Factor Analysis Summary (IFAS) 13 External Factor Analysis Summary (EFAS) 15 Strategic Factor Analysis Summary (SFAS) 17 TOWS Matrix 19 Assessment of Current Company’s Performance 22 Review of Option for Future Direction 24 Recommendation for Implementation of strategies 25
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JetBlue Airways is a low cost American airline that has its main base in JF Kennedy International Airport (New York). It was the best funded start-up company in aviation history‚ and it was founded it 1999 by David Neelman. The airline distinguished itself by offering superior customer service at low prices. It gave its customers an exclusive experience which included new airplanes‚ leather seats‚ and a “paperless” flight. JetBlue Airlines has grown since they started operating‚ and now the plan
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Carriers such as Alaska‚ American‚ Delta‚ Frontier‚ Southwest‚ Spirit and United. International carriers are also offer such as Air Canada and France‚ British Airways‚ KLM Royal Dutch and Lufthansa German Airlines‚ and Virgin Atlantic. Orlando major airport is called Orlando International. The airport best serves as a hub for Silver and JetBlue Airways‚ Frontier and Southwest Airlines. However‚ this airport also offers
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carriers—such as American‚ Delta‚ Northwest‚ and US Airways—have strengths in terms of sheer size‚ passenger volume‚ and marketing muscle. However‚ they suffer from a number of weaknesses related to internal efficiency‚ labor relations‚ and business models that cannot compensate for changes in customer preferences. These weaknesses are especially dramatic when compared to low-cost airlines such as Southwest‚ Allegiant Air‚ AirTran‚ and JetBlue. Initially‚ these carriers offered low-cost service
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Projects C12 JetBlue and WestJet A Tale of two IS Project MIS 11E‚ Laudon (Chapter 14 Managing Projects) 3-2 Managing Global Systems C13 Nestle Tries for All for one Global Strategy MIS 11E‚ Laudon (Chapter 15 Managing Global Systems) 3-3 Developing Business/IT Strategies C14 Centene‚ Flowserve‚ and Shaw Industries: Relationships‚ Collaboration‚ and Project Success MIS‚ O’Brien (Chapter 11 Developing Business/IT Strategies) 3-4 Developing Business/IT Solutions C5 JetBlue Airways‚ WestJet
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STRATEGIC MANAGERS A. Board of Directors B. Top Management III. EXTERNAL ENVIRONMENT (Please attach EFAS Table) A. Societal Environment 1. Political-Legal 2. Economic 3. Sociocultural 4. Technological B. Task Environment IV. INTERNAL ENVIRONMENT (Please attach IFAS Table) A. Corporate Structure B. Corporate Culture C. Corporate Resources 1. Marketing
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a few that determine the market prices like JetBlue. According to "CNN Travel" (2013) "For the ninth consecutive year‚ JetBlue Airways ranked first for satisfaction among all North American airlines.” JetBlue is one of the leading organizations in the airline industry. The organization keeps the costs low which has a direct impact on the other organizations. To ensure the demand stays high the need to keep the prices low is important. If only JetBlue kept its prices low then the organization would
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3.2.1 Five forces analysis 3 3.2.2 Porters Diamond Model 4 3.2.3 Strategic Group Analysis 4 3.2.4 Industry Life Cycle Analysis 5 3.2.5 Synthesis of External Factors (EFAS) 5 4.0 Internal Analysis 6 4.1 Value Chain Analysis 6 4.2 Internal Factors Analysis Summary (IFAS) 6 4.3 Ratio Analysis 7 5.0 External Environmental Evaluation 7 6.0 Internal Environmental Evaluation 8 6.1 Resources 9 6.2 Resources and Capabilities 9 6.3 SWOT Analysis
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