market‚ customers are playing the leading role and customer satisfaction is one of the important factors affect the development of the companies. Knowing what customers think‚ feel‚ demand and choice preference is crucial for marketers because satisfying customers can means that a company not only gaining a customer but also survival in intense competition. Therefore‚ delighting customers can gain benefit from three aspects: keeping loyal for exist customers‚ attracting potential customers and getting
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Porter 5 forces Analysis for JetBlue Airway Potential Competitors: Low - Rivalry among existing firms is intense‚ which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft‚ negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry‚ which some major airlines offer the low-price fares that
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identifying the ability of students in understanding the implication of happy hour in hospitality business. According to Black ( 2010 )‚ happy hour can be one singular in a day in which public venues such as restaurant‚ bar or other licensed establishment offers discount on alcoholic drinks. Happy hour is widely famous at several public venues as it is the best marketing strategy. The report will discuss the implication of the happy hour for business and recommendations will also be provided so that
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and tracking flow of all transaction. `Customer Relationship Management system (CRM) This helps firms manage teir relationship with their customers Executive Support System (ESS) Used by senior managers to address strategic issues and longterm planning. Human Resource function business process Failure in this business was evident in the failure to hire or predict enough airline’s staffing needs to keep up with the company’s rapid growth. JetBlue Business Model JetBlue’s business model
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violated corporate policy about the treatment of customers‚ being terminated appears to be a drastic decision. Customers traveling today are more frustrated by delays and perceived service lapses. As the vice president of JetBlue‚ I would look at the situation and come up with a solution to better protect my employees as well as send a clear message that we are committed to customer service. The employees are trained on how to respond to irate customers‚ but all scenarios are not covered and due to
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increases the liquidity of the company. Moreover‚ employees could be more motivated if company made some employee benefit policy based on stocks. At last‚ going public could increase company’s goodwill. Thus it would bring more business. In the case of “Jetblue airways IPO valuation”‚ the motivations of JetBlue’s management board also prove the advantages listed. Based on some analysis of the case‚ three clear disadvantages reflect going public does not seem such fine. Firstly‚ the initial and ongoing expenses
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Not a Happy Accident: How Google Deliberately Designs Workplace Satisfaction In this article‚ Mark C. Crowley tells us about the Google workplace and how they are using innovative ideas to keep their employees happy. Over the past few years‚ the media’s coverage of Google has given considerable focus to the incomparable--and seemingly over-the-top--perks the company bestows on its workers. We’ve all seen photos of the bowling alleys‚ billiard tables‚ and people getting free haircuts during work
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1.0 Introduction This assignment is part of the work needed to be done for the Customer Service Operations and Excellence module. Our lecturer talked regarding the chosen location‚ A’ Famosa Resort Hotel Melaka‚ facilities and challenges faced. The topic of the speech was “Customer Service Challenges At A’Famosa Resort‚ an Integrated Family Entertainment Resort”. According to their official website (Afamosa.com‚ 2013)‚ A’Famosa Resort is a one-stop destination for all who are seeking to conduct
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Johanie Jean-Louis 11/11/2013 Business Logistics and Transportation RUID- 144002630 Case 9 Happy Chips 1. The difference between activity based costing and segment portability analysis is that activity-based cost is a method for improving the accuracy of cost determination. To develop a system like this one needs to understand the relationship among resources‚ activities‚ products and services resources are spent on activities‚ products and services are a result of activities. Activity
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School of Management MCNY Professor Noreen Kentish Management Information Systems Assignment 2- JetBlue Turbulence Individual Case Study/Synopsis Date: 1/31/11 JetBlue Airways was created with the primary purpose to provide low cost American flights with “top-notch customer service” at budget prices. On the stormy day of February 14‚ 2007‚ their airline service was tested to the extreme. JetBlue initially serviced passengers between New York and Florida and then expanded rapidly. By the end
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