Project report of NSP on Bakery Store Jyoti Chaudhary Rishikesh Gupta Tulika Bhatt
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Individual Profile 1. Name: Dr. Aradhana 2. Designation: Reader 3. Department: History 4. Specialization: Ancient/Modern Indian History 5. Coresspondence Address: 52‚Green City Colony‚vill. Sofipur Roorkee Road‚Meerut-250001‚U.P.‚ India 6. Telephone: +91-121-2956041‚ 09759240896 7. E-mail: dr.aradhana@yahoo.co.in 8. Educational Profile: Ph.D. (History) With specialisation in‘Modern Indian History’‚ fromC.C.S.university‚ 1998. Have done M.Phil. with First
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Project On Advertising & sales Promotions On nestle ” Maggi 2 Minute Noodles ” ------------------------------------------------- PROJECT SUBMITTED BY: ------------------------------------------------- ------------------------------------------------- MANDAR BANSODE (PG20090107) -------------------------------------------------
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MARKETING PLAN- MAGGI * EXECUTIVE SUMMARY- Nestlé India is a subsidiary of Nestlé S.A. of Switzerland. With six factories and a largenumber of co-packers‚ Nestlé India is a vibrant Company that provides consumers in Indiawith products of global standards and is committed to long-term sustainable growth andshareholder satisfaction. The company is known for its brands in the Milk Products &Nutrition‚ Prepared Dishes & Cooking Aids‚ and Chocolates & Confectionery segments.Nestlé leads the value
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Services marketing Sucessful e com website- Myntra.com ------------------------------------------------- About myntra: Myntra was established by Mukesh Bansal‚ Ashutosh Lawania‚ and Vineet Saxena in February 2007. All three are IIT alumni‚ and have worked for several start-ups. Myntra is headquartered in Bangalore and has been funded by Venture Capital funds like IndoUS‚ IDG & Accel Partners.[6] The company started off in the business of personalization of products‚ and soon expanded to
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commercial with Shahrukh Khan‚ Kajol and Rani Mukerji post Kuch Kuch Hota Hai (1998) and the music video Aankhon Me Tera Hi Chehra by the Aryans along with Hrishitaa Bhatt. While doing so‚ he decided to join the Shiamak Davar Institute for the Performing Arts (SDIPA)‚ where he was later seen in Subhash Ghai’s film Taal (1999) as a background dancer in the song Kahin Aag Lage Lag Jawe along with actress Aishwarya Rai and in Dil To Pagal Hai (1997) of Yash Raj banner with actress Karisma Kapoor. In 2003
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MARKETING STRATGIES OF MAGGI Index 1. Nestle company profile. 2. Nestles product list. 3. Core of Nestle Business. 4. Vision Statement. 5. Mission Statement. 6. Objective of Nestle. 7. Why selected Maggi? 8. Maggi in India. 9. Need recognition of Indian Consumer. 10. Marketing mix. 11. Tag lines. 12. Segmentation‚ Targeting‚ Positioning Analysis. 13. Competitors of Maggi. 14. Market share. 15. Ingredient for Maggi 2 minute noodle cake.
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from the sub continent and abroad. The ad campaign of “Nothing Official About it” rocked the country and despite Coke being the official sponsor‚ it was Pepsi which hogged the publicity. In 1998‚ with the release of blockbuster movie “Kuch Kuch Hota Hai”‚ Pepsi took out another ace from its sleeve‚ featuring Shahrukh‚ Rani and Kajol in its ad. The punch line was “Yeh Dil Maange More” which was an iconic line and struck a chord amongst the people. Coca-Cola countered by spoofing the ad‚ using
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DRINKS segment Bournvita is the leading Malted Food Drink (MFD) in India In the medicated CANDY category Halls is the undisputed leader In the SNACKS category Bytes was introduced in 2004-5. It’s a sweet snack saying (`Har snack namkeen nahi hota’). Cadbury launched Bubbaloo in gums category recently. Bubbaloo is sold in 25 countries worldwide. ADVERTISEMENTS: Concentrated on TVCs The advertisement aimed at conveying the idea that no specific occasion is required for
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Executive Summary The Indian film industry has been going through a sea change in its attitude. Multiplexes are fast dotting up the metros and are slowly realizing the potential of even the smaller areas. Today‚ there are far more avenues to make money out of a movie than just its box office earnings. DVD releases‚ music launch‚ merchandise‚ overseas distribution rights etc all form a part of the earnings. This has been a slow process which has taken off only recently. For a long time‚ producers
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