Elements of the Personal Selling Process No 2 salespersons use exactly the same sales method‚ but it is generally a seven step process: 1. Prospecting and Evaluating Seek names of prospects through sales records‚ referrals etc.‚ also responses to advertisements. Need to evaluate if the person is able (Undergraduate degree to attend a graduate program)‚ willing and authorized to buy. Blind prospecting-rely on phone directory etc. 2. Preapproach (Preparing) Review key decision makers esp. for
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China’s Development Model: An Alternative Strategy for Technological Catch-Up Working paper Xielin LIU Visiting Professor Institute of Innovation Research Hitotsubashi University liuxielin@hotmail.com March 22， 2005 Abstract The context in which Chinese firms and‚ as a nation‚ China is attempting to catch-up is fundamentally different that that facing earlier latercomers such as Japan and Korea. This paper contrasts these contexts and describes an alternative model of catch-up that can be
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Summary: Paul Krugman‚ Nobel Prize in Economics in 2008‚ made a remix of a previous book on the Asian crisis to explain the crisis of 2008. Examines with an entertaining crises that followed the Great Depression of 1929 and focuses on Asian and Latin American 90s and 2000‚ he drew attention for its stagnation. He says that when all augured an era of unlimited growth after learning the lessons of the Great Depression and the elimination of the cyclical crises in Asia happened just the opposite. For
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Cambodian Mekong University Individual Assignment SAMSUNG I. COMPANY PROFILE Type Chaebol Industry Conglomerate Founded 1938 Founder(s) Lee Byung-chul Headquarters Samsung Town‚ Seoul‚ South Korea Area served Key people Products Services Worldwide Lee Kun-hee (Chairman of Samsung Electronics) Apparel‚ chemicals‚ consumer electronics‚ electronic components‚ medical equipment‚ precision instruments‚ semiconductors‚ ships‚ telecommunications
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Seven-‐Step Analysis Case: Olympus’ Accounting Fraud Report by: Jessica Gahtan Course: MGMT 1040 Instructor: Professor Bill Woof Gahtan 1 Gahtan 2 Table of Contents: Review of the case…………………………………………………...........3 Recognize all moral impacts…………………………………………….5 Stakeholder Table Key Stakeholder Analysis The Moral Problem………………………………………………………
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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm The effect of corporate branding dimensions on consumers’ product evaluation A cross-cultural analysis Nizar Souiden ´ Faculty of Business Administration‚ Laval University‚ Quebec‚ Canada Corporate branding dimensions 825 Received October 2004 Revised September 2005 Accepted January 2006 Norizan M. Kassim Department of Management and Marketing‚ College of Business and Economics
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Can Amazon book a spot in South Korea? 1. Introduction of Amazon.com‚ Inc. With the technological development the last decades and the rise of computers and Internet‚ new business concepts have emerged‚ including electronic business (e-Business) and electronic commerce (E-commerce). Being a first mover and pioneer in the fast growing E-commerce sector‚ the American-based company Amazon.com‚ Inc. revolutionized the entire industry‚ which lead to major “creative destruction” (Schumpeter‚ 1942). Founded
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Nordic Journal of Political Economy Volume 28 2002 Pages 109-126 The Role of FDI in Economic Development Kjetil Bjorvatn Hans Jarle Kind Hildegunn Kyvik Nordås This article can be dowloaded from: http://www.nopecjournal.org/NOPEC_2002_a08.pdf Other articles from the Nordic Journal of Political Economy can be found at: http://www.nopecjournal.org Kjetil Bjorvatn NHH‚ Hans Jarle Kind‚ SNF and Hildegunn Kyvik Nordås‚ SNF* The Role of FDI in Economic Development This paper deals with
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STRATEGIC BUSINESS SOLUTIONS (BUS 4750) Fall 2012 Exam 1 Study Guide Chapter 1 1. Define the following terms Strategic management : The process through which organizations: -Analyze and learn from stakeholders inside and outside of the organization -Establish a strategic direction -Create strategies that are intended to help achieve established goals‚ and execute those strategies… …all in an effort to satisfy key organizational stakeholders. External stakeholders (examples of these
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Examine the websites of 2 large and comparable companies‚ that operate in the same business area and have to deal with logistics and quality management f.e. UPS and TNT or Philips and Sony or Ford and Toyota . Teams of 4‚ powerpoint presentations 10 minutes in class in tutorial week 3 1.1 Give a short description of the 2 companies Goods and services‚ size‚ PMC‘s‚ structure‚ position in supply chain. Zara Zara is an innovating clothing company which sells clothes throughout the world
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