Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan‚ one-on-one demonstrations‚ and other personal contact arrangements as well as internet sales. A textbook definition is: "The direct personal presentation‚ demonstration‚ and sale of products and services to consumers‚ usually in their homes or at their jobs." Advantages/Benefits
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A Study On Direct Selling Through Multi Level Marketing F. MARY MERLIN Department of Management Studies‚ Manonmaniam Sundaranar University‚ Tirunelveli‚ India. Email: mary.fmerlin@gmail.com ABSTRACT Direct selling is a multi-level marketing in which the sales force is compensated not only for the sales they make but also for the sales done through their recruit. This recruited sales force is referred to as the participants who can provide multiple levels of compensation. A person ’s job would
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DEFINE ORGANIZATION; DISCUSS THE CHARACTERISTICS‚ IMPORTANCE AND ITS SIGNIFICANCE. INTRODUCTION: The word is derived from the Greek word ORGANON‚ itself derived from the better-known word ERGON which means "organ" – a compartment for a particular task. ORGANIZATION is the foundation upon which the whole structure of management is built. It is related with developing a frame work where the total work is divided into manageable components in order to facilitate the achievement of objectives or goals
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------------------------------------------------- Direct marketing communication Direct Marketing What is Direct Marketing? Direct marketing is a channel free approach to distribution and/or marketing communications. So a company may have a strategy of dealing with its customers ’directly‚’ for example banks (such as CityBank) or computer manufacturers (such as Dell). There are no channel intermediaries i.e. distributors‚ retailers or wholesalers. Therefore - ’direct’ in the sense that the deal is done directly
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herb yielding seed‚ and the fruit after his kind. and god made two great lights; the greater light to rule the day‚ and the lesser light to rule the night: he made the stars also. and god created great whales‚and every living creature that moveth‚ which the waters brought forth abundantly‚ after their kind‚ and every winged fowl after his kind. and god said‚ let the earth bring forth the living creature after his kind‚ cattle‚ and the creeping thing‚ and beast of the earth after his kind: and it was
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Management by Objectives Motivating employees seems to be a challenge for managers - Discuss the advantages and disadvantages of the MBO program and provide at least one example to support your discussion. Goal-Setting Theories have evolved since the 50s and have an impressive documented literature. The Goal-Setting Theory addresses the issues that goal specificity‚ challenge‚ and feedback have on performance (Robbins‚ 2009‚ p185). Setting goals and motivating employees are always an important
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A change in the way you deal with other people Chasity I have learned the only way to deal with other people is to change what’s within yourself first. A true saying‚ “You can try but you can’t change others”. The one way to approach the issue is to change how you act and view other people. By doing this‚ everything else will fall in place. With our attitude or what make us become so aggressive with a person‚ depends on what they have done‚ the way the person approach you‚ how they even
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Influenced and Corrupt Organizations Act of 1970 The Racketeer Influenced and Corrupt Organizations Act of 1970 (RICO) was originally put in place to combat the mafia but has become increasingly used to combat corporate schemes as well. The first thing to know is what a racketeer is. A racketeer is defined as a person who obtains money illegally‚ as by bootlegging‚ fraud‚ or extortion. There are lists in other cases used to describe a racketeer using words from arson all the way to witness tampering
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MANAGEMENT BY OBJECTIVES Management By Objectives (MBO)‚ was first introduced by Peter Drucker in 1954 in his book‚ The Practice of Management. By 1960s and 1970s‚ MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly‚ MBO has‚ for the first time‚ introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives. It
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Communication is the process of delivery or transfer of information or messages from one person to another person. This process of creating an understanding of other individuals about the information presented and would like this process requires an understanding that can be shared. When communication occurs‚ it impacts on the receiver and transmitter. There are various types of communication can occur between smiling‚ waving‚ touching‚ say hello‚ and so forth. However‚ the manner of communication
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