1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
Premium Audience Audience theory Broadcasting
Brandt‚ T.‚ & Laiho‚ M. (2013). Gender and personality in transformational leadership context: An examination of leader and subordinate perspectives. Journal of Leadership & Organization Development‚ 34(1)‚ 44-66. This journal focuses on the differences in transformational leadership behaviour by gender and personality. Transformational leadership can be defined as benefits it can bring to business life including higher productivity with lower employee and turnover rates as well greater
Premium Gender Femininity
What is Leadership? It means influencing‚ motivating and enabling other employees to contribute their best towards the effectiveness and success of the organization. It’s not only motivating and influencing individual but the goals can only be attained by mutual cooperation and cohesive behavior. This essay will throw some light on Mr. Sunil Bharti Mittal. He is the Chairman and CEO of Bharti enterprises. A Bharti Enterprises is one of the India’s leading business groups like telecom‚ financial
Premium Bharti Airtel Leadership Sunil Mittal
quarter of the 2‚000 senior human resource executives from 14 countries voiced a concern for a lack of future leaders2. Leadership is fundamental to stay ahead of the competition and with future shortages in leadership talent‚ companies must work on creating a culture to allow leaders to emerge from within to work towards a long and healthy future in the marketplace. Leadership comes in many styles but it is critical to hire or cultivate senior leaders with similar values and an overall vision in
Premium Leadership Management
Leadership Leadership The process‚ by which a person exerts influence over others and inspires‚ motivates and directs their activities to achieve group or organizational goals. When leaders are ineffective‚ their influence does not contribute to‚ and often detracts from‚ goal attainment. Effective leadership increases an organization’s ability to meet all challenges‚ including the need to obtain a competitive advantage‚ the need to foster ethical behavior‚ and the need to manage a diverse workforce
Premium Leadership Management
State Operations Manual Appendix AA - Psychiatric Hospitals – Interpretative Guidelines and Survey Procedures - (Rev 1‚ 05-21-04) Part I – Investigative Procedures Survey Protocol - Psychiatric Hospitals I - Principal Focus of Surveys II - Task 1 - Representative Sample of Patients - Selection Methodology A - Purpose of the Sample B - Sample Size C - Sample Selection D - Program Audit Approach III - Task 2 - Record Review of Individuals in the Sample A - Introduction B - Other Pertinent Information
Premium Psychiatry Hospital Medical record
Effective Leadership and Management in Nursing Hope First Nur 492 April 9‚ 2012 Oscar Garcia Effective Leadership and Management in Nursing Many individuals believe that leadership and management are the same. Although managers and leaders have similar characteristics‚ there are distinct differences between the two. The main distinction is how they motivate individuals who follow or work for them. In some circumstances‚ individuals can be both a manager and a leader. However‚ an individual
Premium Leadership Management
Social Impact Survey and Paper SOC/100 July 9‚ 2014 Shannon Winters Social Impact Survey and Results Globalization refers to the integration of political polices‚ world cultures‚ social movements and financial markets on a global scale through the collaboration and exchange of ideas (Schaefer‚ 2006). The survey focuses on how globalization affects the study participants in work roles‚ cultures‚ the environment‚ and the economy. The research administrators proctor the survey to adult participants
Premium Working class Social class Middle class
Ch 9 Leadership--occurs when particular individuals exert influence on goal achievement of others in organizational context> Strategic leadership refers to leader’s "ability to anticipate‚ envision‚ maintain flexibility‚ think strategically‚ and work with others to initiate changes that will create a viable future in the organization. Research on leadership traits> traits are personal characteristics of the individual‚ including physical charactersitics‚ intellectual ability‚ and personality. Research
Premium Management Leadership Psychology
Donald Trump and his leadership success: Personality Profile 1. Discussion of the Personality Profile based on Big Five model of personality (surgency‚ agreeableness‚ adjustment‚ conscientiousness‚ and openness to experience) The Big Five Model: Surgency-is the ability to persuade or influence individuals to understand your point of view‚ vision‚ mission‚ and/or objective and is willing to follow your lead as a result. One of the character traits of surgency is competitiveness. Donald Trump is
Premium Big Five personality traits Leadership Management