SOCIAL MEDIA MARKETING: A CASE STUDY OF MARUTI SUZUKI *S.Solamalai and *Dr.N.R.V. Prabhu ABSTRACT Social networking sites allow individuals to interact with one another and build relationships. The paper analyses the changing paradigm of Social media as a marketing communication tool and highlights the importance of Social Media in building brand equity and customer relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in creating awareness and preference
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(Paper Codes / Numbers revised as per suggestions made in the Standing Committee meeting held on Thursday‚ 19 th March‚ 2009) Annexure – III UNIVERSITY OF DELHI MASTER OF COMMERCE (M.COM.) (Revised Semester based Course Proposal) Rules‚ Regulations and Course Contents Semester I Nov./Dec. Examination 2009 Semester II April/May Examination 2010 Semester III Nov./Dec. Examination 2010 Semester IV April/May Examination 2011 M.Com. Syllabus as per revised course structure to be effective
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University-industry research relationships in biotechnology: implications for the university Authors Abstract The growth of university-industry research relationships in biotechnology has raised questions concerning their effects‚ both positive and negative‚ on universities. A survey of over 1200 faculty members at 40 major universities in the United States reveals that biotechnology researchers with industrial support publish at higher rates‚ patent more frequently‚ participate in more administrative
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I was a person‚ who wants to be a successful businessman like everyone else until one tragic event happened in my country. This tragic event made me dramatically shift in my thinking‚ and make me to strongly realize what I have to do for now. There was the devastating natural disaster happened in the North east of Japan on March 11‚ 2011‚ and confirmed death counts over 30‚000. It was the biggest earthquake in the history of Japan. I could not even say a word when I watched the news that Tsunami
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Marketing Plan: Part B Prepared for Vivian McDonald Table of Contents Key Issues There are various key issues present with regards to the marketing plan of Vitalyze. These were detailed in Part A of this report. These various issues that are present will guide the numerous marketing strategies that will be detailed in this section of the marketing plan. Perhaps the most important of these key issues present is the issue of how Vitalyze will gain and market a competitive
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Diversity vs. University People are different where ever you go and how ever you look at it‚ which is why I chose diversity. There are so many different religions‚ races‚ personalities‚ interests. The only way that you can categorize everyone as the same is if you just say that we are human. If everyone was the same the world would be extremely boring. I moved to a town called Portage in Wisconsin last year where they all dressed the same acted the same and talked the same. It was a nice town
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SEMESTER II LIST OF CORE PAPERS Title of the Paper PROJECT MANAGEMENT FINANCIAL MANAGEMENT OPERATIONS RESEARCH BUSINESS LAW MARKETING MANAGEMENT OPERATIONS MANAGEMENT HUMAN RESOURCES MANAGEMENT MANAGEMENT INFORMATION SYSTEMS COMPREHENSIVE VIVA-VOCE Code MBA(5201) MBA(5202) MBA(5203) MBA(5204) MBA(5205) MBA(5206) MBA(5207) MBA(5208) MBA(5209) 23 PROJECT MANAGEMENT OBJECTIVES: • To understand the concept of project and steps in project management. • To enable the students to prepare
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The International College of Xiamen University 11 HND Business Accounting Marketing: An Introduction Unit Name: Marketing: An Introduction Name: Zhu Yuanyuan Student ID No.: 135118494 Supervisor: Zhang Hui Submission Date: 12 April‚ 2013 Table of Content 1 Introduction of the Haier Group 2 2 The Micro and Macro environment 3 3 The importance of marketing research 6 3.1 Importance of marketing research 6 3.2 Example and explanation of qualitative and quantitative techniques 8 4 The
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University Library Research GEN/105 8/22/12 Distance Learning This is an issues related to distance learning for women ’s studies in America. This study analyzed pedagogical strategies for the use of multimedia technologies to teach storytelling via distance education to an online learning community. These strategies and technologies offer an alternate paradigm that moves away from text-based online learning to the more experiential-based instruction extant in real-time storytelling courses
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Towards an Entrepreneurial University d i n o a r nau t Master’s Student at the University of Zenica‚ Bosnia and Herzegovina t h e t r a n s f o r m at i o n of a traditional research university into an entrepreneurial university is a current phenomenon‚ and the number of such transformations is increasing due to the reduction in the university funding from government sources and the emergence of a competitive market for education and research. If universities do not become agents of innovation
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