BSTR/349 ICMR Center for Management Research Emerging Markets Strategy: Nokia Life Tools for Rural Markets This case was written by Hadiya Faheem‚ under the direction of Debapratim Purkayastha. ICMR Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009‚ ICMR. All rights reserved. To order copies‚ call 0091-40-2343-0462/63
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1 Explain why specific products have a higher demand on certain occasions The product that I have selected is tangerine and clothing. Firstly‚ tangerine is the products that will be have higher demand during Chinese New Year. During Chinese New Year is a high yield of tangerine and tangerine represents Luck. For example‚ during Chinese New Year Singaporeans will took a charming little tape‚ containing two tablets of tangerine as a New Year gift‚ two tablets tangerine symbol of "good luck"‚ "two
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The Buying Cycle refers to the key events and the processes in which the fashion buyer is involved in order to buy a garment range for a retail or a mail order company. The length of the buying cycle varies from company to company. It usually takes a year between reviewing the current season’s sale and delivering the product into stores. Fashion Industry traditionally splits the year into two main seasons; * Spring/Summer- February- July Autumn * Winter- August ± January The competitive
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unemployment Macroeconomics Macroeconomics (from the Greek prefix makro- meaning "large" and economics) is a branch of economics dealing with the performance‚ structure‚ behavior‚ and decision-making of an economy as a whole‚ rather than individual markets. This includes national‚ regional‚ and global economies. With microeconomics‚ macroeconomics is one of the two most general fields in economics. Macroeconomists study aggregated indicators such as GDP‚ unemployment rates‚ and price indices to understand
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the economy. The company either suffers or benefits depending on what kind of economy it is. This will depend on what kind of company it is‚ and what kind of market the business does well in. The Business Cycle is what determines this factor. It is a term used in economics to designate changes in the economy. Timing of the business cycle is not predictable‚ but its phases seem to be. Many economists site four phasesprosperity‚ liquidation‚ depression‚ and recovery. During a period of prosperity
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Each Hype Cycle drills down into the five key phases of a technology’s life cycle. 1. Technology Trigger: A potential technology breakthrough kicks things off. Early proof-of-concept stories and media interest trigger significant publicity. Often no usable products exist and commercial viability is unproven. 2. Peak of Inflated Expectations: Early publicity produces a number of success stories—often accompanied by scores of failures. Some companies take action; many do not. 3. Trough of Disillusionment:
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Travel Retail Analysis The Travel Retail industry can be defined as the sale of services and products trough channels such as airport stores‚ airlines‚ cruise lines‚ downtown duty free stores or any other related to travel environment. Even tough these retail stores have to pay for concession fees; they are exempt from the payment of certain taxes that make the product very attractive to the final customer. I believe the Travel Retail is very susceptible to the economic variations and
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and design considerations addressed during system and application software development. It provides a solid background in information systems analysis and design techniques through a combination of theory and application. The Systems Development Life Cycle will be fundamental to the course. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student
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tutor to verify their understanding of the subject matter - date and time to be advised by the tutor). YOUR TASK: Students are to select a new product launch campaign for given brand from a market of their choice and analyse‚ evaluate and assess the Media tools. Outline * Brief Background on the market and competition * Identify communication objectives * Target group * Brand Positioning * What are the media vehicles used? Describe Campaign * Are they integrated? Criteria:
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13 3.1/ Service Description: 14 3.2/ Competitive Comparison 16 3.3/ Sales Literature: 17 3.4/ Sourcing: 17 3.5/ Technology: 18 3.6/ Future Services 18 4.0/ Market Analysis Summary 19 4.1/ Market Segmentation 22 4.2/ Target Market Segment Strategy 24 4.2.1/ Market Needs 25 4.2.2/ Market Trends 27 4.2.3/ Market Growth 28 4.3.3/ Competition and Buying Patterns 29 4.3.4/ Main Competitors 30 5.0/ Strategy and Implementation Summary 31 5.4/ Marketing Strategy 32 5.4.1/ Positioning
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