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    blirred lines

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    Blurred Lines: the most controversial song of the decade Another student union has banned Robin Thicke’s party track. How did it become such a lightning rod for moral outrage and censorship? This week‚ University College London student union (UCLU) took the unusual step of banning a single song‚ Robin Thicke’s Blurred Lines. It joins around 20 other UK student unions to do so. This is the latest development in the story of how the biggest song of the year became the most controversial of the decade:

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    Brand Audit

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    Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your

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    The Line to the Lunches

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    The Line to the Lunches Think back to when you were a kid and you waited anxiously for the whole school year to be over with so you could do that one special thing. For my friends and I it was going to the big‚ red bricked church down the road and getting free sack lunches. The older I got the roles had been switched‚ from receiving the lunches‚ to providing the lunches for the anxiously waiting kids. Community service changes the life of you‚ and also the lives of others. Even though it is cliché

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    The Shadow Lines

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    The Shadow Lines by Amitav Ghosh Such moments are rare indeed these days when one takes a book in the hand and is completely captivated by it after reading the first few pages. That happened to me recently when I started reading "The Shadow Lines" by Amitav Ghosh. "The Shadow Lines‚" Ghosh’s second novel‚ was published in 1988‚ four years after the sectarian violence that shook New Delhi in the aftermath of the Prime minister‚ Indira Gandhi’s assassination. Written when the homes of the Sikhs were

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    Walk the Line

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    Walk the Line Release Date: 11/18/05 Running Length: 134 mins Rating: PG-13 (Profanity‚ drugs) Cast: Joaquin Phoenix‚ Reese Witherspoon‚ Ginnifer Goodwin‚ Robert Patrick‚ Dallas Roberts‚ Dan John Miller‚ Larry Bagby‚ Shelby Lynne Director: James Mangold Producers: James Keach‚ Cathy Konrad Screenplay: Gill Dennis & James Mangold Cinematography: Phedon Papamichael Music: Johnny Cash‚ T Bone Burnett Studio: 20th Century Fox Theatre: Empire Theatres Date: 12/12/05 Time: 7:15 P.M.

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    Brand Awareness

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    Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan M.I. Subhani and Amber Osman* ABSTRACT Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan. There is evidence of brand awareness and consumer/brand loyalty on brand equity. The approach takes into

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    Brand Failures

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    S1 In my presentation I’m going to analyse the “Brand Failure”‚ giving some examples… S2 …Like: INTRODUCTION: Some rules why brands fail Brand myths CLASSIC FAILURES: New Coke VS Pepsi IDEA AND CULTURAL FAILURES: Kellogs cereal mates Kellogs in India Schweppes tonic water in Italy S3 Introduction In the past‚ branding was created to protect products from failure‚ and products were responsible for the fate of a company: when the sales decreased‚ the product failed. Now the

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    Nivea Brand Management

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    Brand Nivea  1911: Nivea Creme introduced in the German market by Beiersdorf.  1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product  1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products  1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1  What is the brand image

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    Significant Lines

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    HISTORY 212-2 Primary Source Analysis #2 Significant Lines for Discussion Chapter 16: America’s Gilded Age‚ 1870-1890 Thorstein Veblen‚ Excerpts from The Theory of the Leisure Class (1899) * “By a further refinement‚ wealth acquired passively by transmission from ancestors or other antecedents presently becomes even more honorific than wealth acquired by the possessor’s own effort.” Luther Standing Bear‚ excerpt from My People the Sioux (1928) * “These people cared nothing for

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    The Shadow Lines

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    After reading many novels throughout my life I would place‚ The Shadow Lines‚ by Amitav Ghosh‚ in my top 10 list. The novel is based on the narrator who was English educated but Indian born. The narrator illustrates and shares his views of foreign countries which he has never been to with other characters in the novel. Even though the narrator is English educated his values‚ ethics‚ and culture is more Indian than an American. Many of us now notice that when a person migrates from one country

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